Why Should Facebook Advertising Be In Your Marketing Strategy?

The dynamics of advertising has surely changed significantly. In the current era, businesses are no longer limited to billboards and TV commercials when it comes to advertising their brand, product or service. We are currently living in the era of digital advertising, which has leveled the playing field of advertisement for both giant businesses and startups.

Well, digital advertising and Social Media Marketing is surely a very broad topic but in this blog post, we are going to talk about one of the most important parts of digital advertising i.e., Social Media Marketing or what is popularly known as SMM. Social media has surely become one of the biggest online platforms where millions of people share content, post their opinion, read about celebrities, interact with others and do lots of other things. But the same social media offers a wide range of advertising options and one such platform that is acting as a magic wand for businesses is Facebook.

If you are using the social media advertisement strategy, then the first recommendation that you have got from the experts is to use Facebook ads. Facebook is one of the largest social media giants, with more than 2.37 billion users. If you are looking for creative advertising NYC, then you should definitely go for Facebook. Let’s look at some of the reasons why Facebook advertising should be in marketing strategy and why it is so important.

Fine-tuned targeting

One of the main reasons to include Facebook ads in your marketing strategy is it offers fine-tuned targeting. Even in traditional advertising, targeting is one of the most important things and the same goes for SMM as well. You should know that Facebook offers you a wide array of targeting and retargeting options so that you can zero down your target audience base and get better results from your Facebook ads. Demographics, location, interest, behavior, lookalike, these are some of the most common filtering options that you can use to zero down your target audience.

The Facebook Ads Manager allows you to manage your campaign on Facebook very easily. The features of Facebook Ads Manager are very user-friendly and these features will help you in setting your ad campaign without any hassle. Just within a few clicks, you will be able to run your ad on Facebook, Instagram, mobile, desktop, and all other platforms.

People spend a lot of time on Facebook

One of the most basic rules of advertising is to put your ad where people are present and the same goes for digital ads like social media ads as well. It doesn’t matter how well-built or good your ad campaign is, if there is no audience for your ad then there is no use of it. This is one of the main reasons why you should use Facebook ads. You will be dumbfounded to know that more than 80% of internet users use Facebook and more than 65% of adults aged over 65 years use Facebook.

Facebook has billions of users and that’s what makes this social media site perfect for putting your ads. Regardless of who your customers are, they must be using Facebook. And the best part is they use it on an everyday basis. It allows your ad to reach maximum people without pouring in lots of money and without putting in much effort.

Big mobile audience

With the growing use of mobile, it has become very necessary to take the mobile users in your target market while designing ads. Well, there is no way to reach your mobile-based target market but through Facebook ads, you can target them easily. Mobile traffic has surely become very important as more and more people have started accessing the internet through mobile. Most people break up their workday, glancing at their mobile browsing social media sites. This is another main reason to include Facebook ads in your marketing strategy. Whether you are looking forward to target Android users or iOS users, Facebook ads will surely serve all your purposes.

Extensive analytics

Another advantage of using Facebook ads is the detailed analysis and reporting that you get regarding the performance of your ad campaign. No more, you will have to go through the hassle of finding the conversion rate or the reach of your ad campaign because Facebook presents all the detailed analysis of your ad right in front of you. While handling the Facebook page, you can easily manage all this information from the insights tab. In the insight tab, you will be provided metrics like page likes, post engagement, and much more.

If you are looking forward to making your SMM successful, then you should include Facebook ads in it. Facebook’s creative advertising NYC will not only increase your reach but will make advertisements cost-effective and efficient as well.