Why Should A Business Buy Billboards?

As a business owner, you have many options available to you when it comes to promoting and marketing your business. With only so many marketing dollars available, you want to make sure that whatever decision you make when it comes to how you spend those dollars gets you the most bang for your buck. One of the potential options you may consider to use is billboard advertising. In this article, we will discuss the benefits of billboard advertising and talk about why you should buy billboards.

Businesses today have an array of options when it comes to advertising. While billboards are frequently associated with large brands and big companies, they are actually a strong tool for businesses of all sizes.  Believe it or not, approximately 7 out of 10 outdoor advertisements promote local businesses. Let’s take a peek at a few of the advantages of utilizing billboard advertising as a business proprietor.

Branding

For newer businesses, one of the most essential things you may gain from billboard advertisements is brand recognition.  Before anybody will use your services or buy your products, they will need to understand what you do and that you are.  Coming across your brand on a billboard during their commute every day to and from work is a great way to make clients aware of you.  It starts to create an emotional connection and builds your brand. Word of mouth buzz will be also generated by a billboard that is well-designed and also be shared at no extra cost to you!

Cost-Effective

Speaking of price, it is a significant element for companies of all sizes, as they don’t have a huge advertising budget to start with. While it varies depending on what market you’re in, billboards are surprisingly inexpensive. They can be made to match any advertising budget.  Generally, they’re much cheaper than newspaper advertising, and tv, magazines. Exterior advertisements deliver the best value–in terms of impressions–of any sort of advertising.

Make A Big Impact

Billboards make a huge impact on people.  They are large, they’re hard to miss, and they are memorable if you’re smart about design.  Just how impactful?  According to the OAAA, of people who’ve seen an outdoor ad:

-41% are more likely to know about the brand being marketed

-70% state outdoor ads are very, or somewhat likely, to affect a purchase

-58% lookup the net as a direct result of watching an advertisement

-55% use mobile and social websites to share information while seeing an outside advertisement

24/7 Exposure

Billboards can’t be turned off, either skipped, or ad-blocked. This is important because since technology has progressed, so has the chances to skip advertisements. Ad Blockers can be installed on internet browsers.  DVRs allow individuals the opportunity to skip commercials..  Billboards and outdoor advertisements are seen 24 hours a day, 7 days per week. They never cease.

Shoot For The Moon

Reach refers to the number of folks that will see your advertisement at least one time. If a billboard is put in a high-traffic place, like a street or a close a favorite park, it generates enormous reach particularly when it’s a creative layout. Including a billboard is a means to expand your reach, if you are using advertising formats. A billboard positioned close to your company is a way to boost traffic and to reach customers.

As we have talked about in this article, billboards are an extremely high-impact and cost-effective way to advertise your business. They’re great for promoting your brand and driving traffic which ultimately can help you increase sales. Billboards work. Join thousands of other businesses and put them to work for you.