Why is Website Traffic Important to Increase Your Business Revenue?

“Oh god, that’s too much traffic!” This sentence can be said with two different emotions. One could be out of irritation when you get stuck in a traffic jam on the road, and the other could be an outburst of happiness for having the massive influx of visitors on your website. Yes, who doesn’t want to have “too much traffic” on their digital storefront? 

Imagine you open a physical outlet for jewellery. And you have nobody visiting the store even after half a year. Isn’t this a matter of concern?

Now you went out to promote your shop and your products, after which people started walking into your showroom. Now you offer them deals or discounts to make sure they purchase.

This is exactly how things work in the case of a website as well. Unless you get the traffic on your website, how are you going to generate revenue? In fact, there is a simple formula, i.e., “Increased Traffic = More money”. 

Now, this might look like a simple picture, but it’s not exactly that easy to achieve. Looking simple on the outside, attracting good quality website traffic involves expert SEO techniques and data analysis on the inside. The biggest challenge is not restricted to just setting up a website or creating a blog; it’s about actually driving traffic to this destination. 

We have visitors in every bit and bytes of cyberspace, but why is it so difficult to grab their attention? It is because of the digital overload and the abundance of misinformation that deviates the genuine quality leads away from you. 

DID YOU KNOW: 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. This attracts visitors to your website. 

So, what can be done to grab the attention in this sea of abysmally overwhelming content? Level-up is the only option. You need to rise above the competition to get noticed. This does not happen overnight, in fact, the first step is to hack your way up to Google’s SERP, not through ads alone, but organically. If Google trusts you, then so does the searcher. However, there are more ways to drive traffic to your website and make profits from it, like exciting offers and deals that bring interested buyers to your well-planned sales funnel. After that, selling products /services online shifts to autopilot mode. 

What are the methods to increase site traffic?

Before holding to any statement, let’s analyze what is better for you?

To have 1000 visitors with a 20% conversion rate or to have 2000 visitors with a 1% conversion rate?

The former situation will bring you 200 customers, and the latter one gets you only 2. This clearly states that along with having a good traffic influx, it is important to have a convincing landing page for them to complete the purchase. Even after the purchase, there comes the story of customer retention. Unless you gain the loyalty of your customers and nurture that, we can not have an increase in revenue.  

This implies that once you get the audience, make sure they become your returning visitors. They start promoting your brand based on the experience they had while purchasing your products. 

Step 1: 

There are primarily two ways that can increase traffic to your website, 

• Search Engine Optimization
• Google ads

Step 2: 

To slice it, either way, you will have to use Google Analytics. You must use the UTM (Urchin Tracking Module) to track your audience and understand your buyers’ persona. If you do not track from where the traffic is coming, and you are wasting your time, money, and efforts in marketing. Knowing your visitors helps you scale your efforts better. 

Step 3: 

The next most crucial thing to determine after knowing the audience is to realize the conversion cost down to the cent. Let us understand this with an example.  

If you spend INR 100 on running a Google ad, which results in 200 clicks. Out of these 200 people who visited the website, let us suppose 3 people actually completed the purchase, and the revenue generated by these 3 sales was around INR 1000. So, your investment of INR 100 resulted in generating revenue of INR 1000. 

This states that for a profit of Rs. 10, you invested Rs. 1. Through this process, you can use Google Analytics to know how many clicks got wasted and work on why they got wasted. Meticulously try to maximize profit by minimizing investment, and this will eventually lead to bigger results. 

Tips to get organic website traffic

Getting back to square 1, let us tell you some super effective traffic-driving strategies that can give your good ROI without much monetary investment. Barter your time, skill and BOOM; you’ll have an amazing site traffic:

1. Practice smart SEO strategies

If you want to supercharge your results, SEO is the best way out. Implementing seo techniques will help your website be more visible, hence attracting more visitors, hence making more conversions, hence going more profitable. 

2. Go smart on Content

Create blogs and site content so powerful that visitors keep coming back to it. Your content must be well shared and do not miss on any opportunity of link building.

3. Be friends with Quora

Answer genuinely to someone’s query, and you are all set to earn their trust. Link the right keywords to anchor content to your site. 

4. Video tutorials work wonders

Youtube drives organic traffic to websites like magic. Create unique and useful content on Youtube, and you are sure to get good numbers flocking to your site.

5. Leverage Instagram and LinkedIn 

Market the content that is already on your website, on Instagram and LinkedIn. This alone drives enormous traffic to the website, if the content is thought-provoking or moving. 

6. Make the most from Email Marketing

Email marketing can be an amazing way to reach out to your recognized potential audience and inform them about the deals or offers you have for them. Create a lead magnet and build your list (of high-quality leads), shoot the mails and wait for the good results!

7. Update the existing content on website:

This does not mean you have to completely rewrite the website content to increase traffic to your website. In fact, just a little inclusion of more relevant keywords and more relevant content here and there would work. This helps you maintain relevance on Google.

8. Make your website mobile-friendly

DID YOU KNOW: In 2020, 55% of all worldwide online traffic came from mobile, 42% from desktop. Moreover, by 2025, nearly 73% of internet users will access the internet solely via mobile devices. 

If you are really serious about increasing website traffic, then your website has to be mobile friendly. More and more people prefer handling even the most complex of their tasks on the most easily accessible device, i.e., their mobile phone. Make sure your website is designed and optimized for quick access.

9. Other options

There are more technical strategies that can help you shine like a firefly in the world of the internet. You can create surveys, webinars or organize giveaways that can act as bait. But, most importantly, one should not underestimate the power of quality delivery and good customer service. 

There are savvier ways that can bring about the craziest footfall to your website by improving the website’s performance. So, get ready to get the maximum attention on each of the web pages, proportioning the maximum ROI! Follow us for more insights about the website traffic and how it worlds on the inside.