Why Customer Onboarding Matters More Than You Perceive? 

A majority of organizations out there are guilty of not having any proper procedures in place for onboarding new users. It is common to witness sales representatives, striking a conversation with a new user just for the sake of welcoming them. Once the customer has signed the deal, the company might send across a few messages and quickly move to the next prospect. Altering your onboarding strategies would help you to thrive in this competitive world of business. 

What Causes The Customers To Stop Using Your Products?

Usually, there exist various factors that compel the customers to stop using your products. Here is the list of some of them. 

• Your customer doesn’t need the product
• Your app is not up to the mark
• Your user is straggling to use the app
• Your customers found a better option

The third factor especially happens when you don’t need to onboard your customers adequately. Guiding your customers through the entire process of using the app would make you accessible instantly.  

Designing an Onboarding Flow

The best way to automate the user onboarding processes is to opt for user onboarding software. While designing an onboarding flow, you should make use of a linear symmetry. It is also crucial to know the exact point from where user onboarding will start. 

For instance, before signing up, the user would head to your homepage or website. You need to identify the factors that drove the person to visit the homepage of your website. Similarly, you also have to find out the exact point where your user onboarding ends.  

Decreasing the Number of Steps in the Onboarding Flow

Minimizing unnecessary steps in the onboarding flow would help you to strategize the process better. At the same time, you should be aware of the steps that are quite important for adding clarity to the whole process. However, every step should be able to address the common issues that can be faced by the new users. Learning from other user onboarding sessions can also help you with the current process of welcoming new customers. 

Make User Onboarding Fun

It may seem like a trend nowadays, but making the onboarding process can benefit you in the longer run. From making the UI interactive to setting automatic defaults, ensure that the customer doesn’t have to press keys often. Also, adding a fair degree of anticipation to the various processes involved in the onboarding process would drive higher engagement. In other words, your users should find it exciting and eager to proceed to the next step.   

When you have a series of objectives, always deploy a checklist in your product. Checklists are quite magical in their approach to user onboarding. Many would like to complete them to proceed to the next step. Including a checklist also educates the user about the core functionalities of your app. 

Apxor makes it easy to onboard new users. Their real-time analytics would provide you with great insights to welcome new users.