What You Might Not Have Been Told About Sticker Printing

If you’re at a loss when it comes to how to advertise your business, you’re not the only one. Although internet advertising is an obvious route, it is also a very expensive and competitive option, so there’s a good chance that the big amounts you’re spending are going to waste. Stickers, on the other hand, are an excellent way to advertise a brand without having to pay bucketloads of money. If this is an idea you’ve already considered, whether it be for the incredibly flexibility, opportunities for guerrilla marketing or ability to create something aesthetically appealing for your audience, there are a few things you might not know about stickers – in this article, we take a look at a few of these points in order to get you up to speed. 

What you should know about long-lasting custom stickers

If you’ve already looked into custom label printing, you might already be aware that there are a few simple techniques you can adopt to ensure you end up with a high-quality final product – because, after all, it is this final product that will reflect your business. The first thing you should ensure is that your stickers are able to appropriately survive the elements. If you’re planning on having your stickers last for years to show off your brand, they need to be constructed of a material that is highly resilient, tough, and water resistant. If you do want your sticker to last for years, a glossy vinyl sticker is an excellent way to protect your brand name (and sticker), as a worn out, weather-beaten sticker is never a good look. Similarly, if you do want your sticker to last a long time, you want to be choosing an aesthetic product that will stand the test of time – if you can ensure your sticker is up for a long time – and had an eye-catching design – there’s a far better chance that your presence will be more prominent, making stickers a great investment opportunity. 

Considering sticker production

If you’re wanting to create a sticker that’s going to stay memorable, you’re going to need to pay careful attention to design and implementation. First do some research about what kind of design would most appropriately demonstrate your business, and then have a good idea about how you want your stickers to be produced. Digital printing is an excellent way to have most of your requirements met quite easily due to the impressive technology that is now used to make stickers. Although the cost still remains small, stickers created through digital means provide highly detailed and professional stickers that can be produced efficiently. Unlike more traditional means of making stickers, any alterations that you see fit to make – as mistakes or changes of mind are not uncommon – are very easily throughout the digital process, meaning you won’t have too significant a loss, as was once the case. 

Getting your brand out there with stickers

If you’re looking into promoting your brand more but want to break away from more popular (read: costly and inefficient) methods of advertising, it’s certainly worth looking into stickers. Unlike the huge costs involved in maintaining advertising, high-quality stickers are a once-off purchase that can last for years – with custom stickers, you’re only limited by your imagination, not your budget.