What Do Your Clients Expect in an App?

The app stores have more than 1 million apps and this makes businesses understand that they need to create apps to expand their range of services. The result is a highly competitive market for app providers, and companies are finding challenging to discover the features that will help their product stand out from their competition. To create a successful system, they need to understand what their audience is looking for and what features make a successful app. 

Their features make apps some of the most powerful tools businesses can use to influence their public. The mobile world is the most visited place on the internet and statistics show that more than 90% of users prefer mobile devices. Therefore, companies need to come up with a strategy that helps them deliver something their clients need. 

If you still wonder what features users need when using an app, here is some basic info.

It has to solve a problem

All successful products or services companies sell to solve certain problems. When creating an app, you need to identify the problem your product solves and how it can simplify their life. And it’s crucial to do it in uniquely and originally. 

To have success you need to deliver something that has a sense of purpose and meets people’s needs. Do not waste time and effort to create an imitation. Determine what you want to achieve with the product you launch, and it will help you have a clear vision of its features. 

A great idea is to research to find out what people want and what type of problems they are facing.  

Identify what its main feature is

Top apps have a main feature, but it’s a good one, people really need. Simple apps, focused on a single purpose are more successful than others because people don’t want to bother with unnecessary clutter. They want a straight-forward experience, and if you focus on delivering a single, but essential feature, you can maximise its reach.

Identify what determined you to create the app. Then try to find an original way to deliver the solution. If you identify, and understand the value the system can offer to its users, you can come up with a core feature that is enough to attract clients. 

A successful product performs better and differently than its competitors. If the users need more features later, you can add them through updates. 

It should create unique value

Your mobile app is one of the simplest ways to deliver real value to your audience. People lack time, and they prefer convenient and fast apps. 

If you want to reach success you should deliver a solution that creates unique value and it encourages loyalty through its features. 

Convenience, entertainment and utility are only some features that bring value to the software. If clients find easy to use the app in multiple situations, and the features work flawlessly, then the product will appeal to the general public. Research can provide information you can base the features of the app on. Don’t forget that your clients are the ones who are validating your products so you have to make sure that you are delivering something that meets their requirements.  

A simple product has greater chances to succeed

The users’ experience is a crucial determinant in the app’s success. Your product should be task-oriented and its features should help people declutter some processes. People want an efficient tool, and if the app is easy to use, they’ll be willing to try its other features. 

The key to success is to offer them an action to repeat. Start by creating a simple user interface and offer guidelines for complex processes. The simpler the principle behind its functionality is, the more successful the software is. When you create the app, you should ask yourself the following questions. 

• Does your app make users’ lives simpler?
• Is the product intuitive?
• Can your users figure out how to use the system without receiving assistance?
• Do they need these features? Are they relevant for the overall experience of the user?
• Do these features make the app simpler or more complex? 

Do you want to develop it for iOS or Android?

You don’t have to choose one of the two operating systems when you create an app because people want it to be compatible with all the platforms they use. iOS and Android are the most popular ones, so when you design it you should create one that can be implemented on both platforms. 

A cross-platform app has greater chances to be successful and people to use it, than one designed for a certain app store. 

Keep the app safe by moving it to the cloud 

To avoid unexpected security problems, it’s advisable to move the software to the cloud the moment it gets its final shape. But while you do it, you should use a container system because it will ensure an error-free process. 

Transferring the software from a machine to another, or from an environment to another can cause problems if you don’t use the right tools. The latest cloud systems rely on the performance of containers, so you should explore the options available on the market before transferring the data. Before choosing one compare Kubernetes vs Docker to find out more about the most famous names in the industry. Every one of them has its pros and cones, and you need to understand their essence before choosing one. 

It should function both online and offline

Most of the apps in the stores function when the devices are connected to the internet. And even if it’s available almost everywhere, and most of the users have devices connected to the Internet, it’s important it to also function offline. 

If they have to choose, users prefer a solution that is available both online and offline, rather than one functional only when their device uses an Internet connection. 

All of the above features are crucial when building an app to attract more clients. Don’t forget that the success of any product is determined by the strategy you rely on, dedication and research. 

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