What Brands Need to Know About the New Instagram Reels App

Instagram reels feature the new entertainment trend in social media platforms; the app harnesses power for the TikTok app, which is globally known for its lip-syncing and short-videos. On the other hand, Instagram has developed this fast-growing social app giving more and best features to allow users to enjoy video recording. The platform has unique features which don’t just boost content and video makers, but large business/brands are using the reels to improve their business.  Reels offers users 15 seconds of videos with an allowance of synced music and audio. A plus feature unlike on Instagram where users cannot just load songs without copyright, here reels is an ultimate video making app to increase your follower base. 

The Reels Instagram is found on the Instagram stories section and works for both IOS and Android devices for some countries like Brazil. Instagram reel users also can boost their videos in different ways like buy Instagram reel likes or create videos and request fans to like your page. Reels are also connected to other social media where followers can like and follow your account quickly.  Reels though in the piloting phase, it had already had thousands of followers and users making content for their business or just fun.  

How does Reel work?

Reels was higher than the TikTok app; however, the app has quite exclusive features to enhance quality videos. Users can enjoy 15 seconds of video clips with audio or music; they also have the privilege to transfer audio snippets from Instagram in-app sections. These help users create great videos with excellent music on the background. Users can make dance videos, challenges, or comedy videos for entertainment.  The feature is not limited as brands are using to promote their products directly online using the Instagram reels. To add audio, one can search for sounds and popular songs from the website to add to their videos. 

Inbuilt features that improve videos on Reels.

Users have the power to add or edit their short videos from the app; the Reels features comes with special filters for user’s benefits and quality video recording. 

• Speed

Users can add or reduce the speed of video playback, which as unique compared to other apps in the market. 

• Time
• A countdown clock 
• Editing icon 
• Ghost mode to help in the transitions. 

Reels improves video content.

Today the digital market registers many digital video content; many people are using apps to promote business or their career in entertainment.  Statistics show by the year 2022; online videos will make up 82% of the internet traffic compared to the recent past. Reels are among the top features considered to and will produce video content in the coming future. Brands are using the Reels app to advertise and promote products, thus growing with the app. The majority of Reels users are form other social media and prefer to grow with the new app to improve their content and build a strong follower base. 

Instagram Reels future

Instagram is an already established social app with millions or billions of monthly active users. The app has plans to add and develop reels to be the next video making app for all users. These sound easy as the app already has followers who can still enjoy new products such as reels.  In the coming years, Reels will also appear on the explore bars; this will introduce the search tab for video content on Instagram to make it easy for the user to search for new videos. The Instagram company aims to have a unique app globally with video and music in one application.