What are the Top Digital Marketing Trends in 2021?

With the coronavirus pandemic affecting work as we know it, digitalization has become even more important than ever. The success of your company or business largely depends on your ability to migrate to a digital environment and keep your business in front of your industry.

As the pandemic remains, even in 2021, we see more companies and their employees embrace working remotely over showing up in the office daily. With this reality, digital marketing becomes expedient for any company that aims to boost revenue, attract new clients, and keep faithful customers.

Let us look into the trends that will guide business owners in developing digital marketing systems and implementing strategies in 2021 and beyond.

Top digital marketing trends (2021)

• Leveraging Social Media for Sales 

More people than ever are spending time on social media, and this number will only go up. We can infer from this that businesses can make more sales if they get their products on social media platforms. 

Accoring to Blink Digital Consulting, leading company in developing digital marketing systems and implementing strategies, brands should create social media accounts to improve discoverability, advertise their products on this platform, and use SEO to place their brand in the face of users who need them.

While online shops have contributed immensely to the success of several businesses, they are not enough to ensure sales growth. Marketers can now leverage several tools and features to upload and sell their goods directly on several social media applications. This trend will continue for a long time.

• Voice Search Command is a fast-growing trend

Since the creation of Siri, followed by Alexa and Google Home, voice search is fast-growing, and businesses should pay attention to this growth. 

Current statistics by Sundar Pichai of Google show that 20% of searches are voice commands, and the results from these searches are different from a regular search.

Businesses should leverage SEO for voice commands so that they will show up in voice search results and reach audiences who use voice commands.

• Audio-Visual Content 

Videos are becoming the bane of content creation, and businesses are not left out. Videos arrest attention, and they are a unique way to share relevant information in a relatable manner. 

Many people would rather watch a video than read a book, which implies that videos are getting more popular than articles. Leveraging social media to share videos is a good step to take because all social media platforms have one form of video feature or the other.

• Interactive content creation 

With the influx of content on social media and the internet, many contents go unengaged, but yours shouldn’t. 

Creating interactive content gives your visitors a memorable experience and helps them connect with your brand. Ensure that your content is engaging, entertaining, and passes a strong message.

Content interactivity takes content marketing a step further in 2021 and becomes a digital trend that commands attention.

Here is a list of some interactive content you should create in 2021. 

• Contests 
• Games
• Engaging Videos
• Polls
• Surveys 
• Giveaways
• Quizzes
• Calculator widgets