Using Social Media To Boost Online Traffic

Social media has transformed from a simple content-sharing platform into one of the most effective marketing mediums for brands and businesses. With continuous growth, extensive usage, and no signs of slowing down, it’s crucial that your brand has a strong social media presence in today’s market. 

Boost your brand or business on social media with these five tips.

1. Partner with other brands

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Further your reach by partnering with another business that targets a similar audience without being a direct competitor. Plan a cross-promotional campaign that will enhance online exposure, benefiting both parties. For example, a travel blogger may partner with an independent hotel and host a ‘like and share’ competition for their fans on social media. The winner could receive a free stay in the hotel along with branded merchandise from the blogger.

2. Create audience polls

Find out the topics your audience is most interested in by creating polls. As well as encouraging engagement, this social media tool also gives you direct insight into what content your followers want your brand to deliver. Polls are low-cost, require minimal maintenance, and allow you to better understand the interests of your customers.

3. Work with influencers

Traditional advertising methods are being replaced with digital counterparts. Social media influencers are a huge part of that digital marketing sphere and can drive an influx of organic traffic to your site. Connecting with influencers who have a similar audience and interest in your niche is a great way to increase brand awareness. With one in three people trusting what an influencer says more than the brand, it is certainly worth considering influencers in your future marketing strategy.

4. Join Throwback Thursday

Join this social media trend every Thursday and share a slice of history with your followers. It’s an informal and entertaining way for brands to interact with their customers. Consider combining with an upcoming milestone like your brand’s birthday, follower count, or anniversary to enhance engagement. 

Sharing content on Throwback Thursday (using the hashtag #TBT) can build trust among new followers who will see you as an established brand. It will also evoke a sense of nostalgia for long-term customers if you share something that they were a part of in the past.

5. Host a giveaway

Give something back to your loyal followers with a low-cost competition or giveaway. Making it easy to enter will boost engagement, encourage people to participate, and build your following. Create a branded hashtag so you can measure participation, react to entries, and collate data on entrants. This will help you refine giveaways in the future and decide if they are a worthwhile tool for your marketing plan.

Adopting a diverse social media strategy is a great way to gain and maintain a loyal following. Partnering with another business and collaborating with influencers are great ways to reach new audiences with similar interests, and to build trust within these spaces. Consider these techniques alongside others for driving site traffic and boosting growth.

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