Using Construction Christmas Cards For Your Small Business
A successful business depends not just on profits but on maintaining customer relations. The holiday season can provide a wonderful opportunity to bond with clients. You can now shop online for unique Christmas cards and you will find the perfect one to express your sentiments. If you are in the construction industry you might want to order Construction Christmas cards for your customers that feature original themed artwork in order to impress your customers.
When looking for a customizing company, select the one that prints on premium cards and offers free upgrades such as your company’s printed logo, a special offer or a personal message. You get to choose the font color, ink, and free envelopes are offered with your return address printed on them. You also need to choose a card company with excellent customer service and reliable delivery.
Construction Christmas Cards To Keep You Connected with Customers
The long holiday season can cause a rift between you and your customers for long durations off working days. Therefore, if you send out holiday greeting cards you will stay in touch with your clients and coworkers. These cards will also give you an opportunity to resume communication with your former customers, improve relationships and make lasting impressions.
You need to ensure that your Construction Christmas cards arrive at the beginning or the middle of the holiday season so that they don’t coincide with the various holidays scattered within the last two months of the year. If you buy blank cards then you have the freedom to design each card the way you like it and thus make it unique.
Respect other People’s belief when you are sending out cards. Generic holiday cards are an ideal idea as they do not denote any particular religious affiliation. You need to remember that not all of your work associates celebrate Christmas.
Personalization of holiday cards is all about connecting to clients in a special way so you can hand write a personal message on each of the cards using a black or blue ink pen. You may also include-holiday specific message tailored to their needs and this will help you add a personal touch to the cards.
Creative Personalization Ideas
Perhaps you have different sets of people in mind to send cards to, such as clients, employees, and coworkers. Since all these people have different needs, you may want to create different sets of cards to represent each of these groups of people. Include a bonus, coupon or freebie with each card to send to past and potential clients.
Don’t forget to send a gift when sending holiday greetings cards to your important clients and customers. This can be a basket of baked goods or any personalized item. You can also send concert tickets to a musician.
Artistic Christmas Card ideas for Construction Firms
1. Show customers it’s all about the family: small business in the past used to be synonymous for being run by a close-knit family. This familial vibe can inspire you to pose for a family-themed photo and include it in your card. This is a great way to introduce your customers to your close family members.
2. Take a group company photo: your loyal customers love the products and services you offer so why not take a group company photo with your coworkers and include it in your holiday greeting card this year? This can be a fun event in itself especially if you take a few blooper shots. Your team will have a wonderful time and your customers will be delighted to see the team together pose for a photo.
3. Include a professional photo of your building: the cost of renting, leasing or owning your own building is very high so it is only right to include a photo of it when sending out cards. Perhaps you are proud of this new office space you just got or have recently moved to a new location. Then take this opportunity to show it off to your customers. A professionally taken photo will also take you a step ahead of your competitors. This can be aerial drone photography, making it possible for customers to see a whole new angle of your building.
4. Add some mistletoe to your logo: no matter how great your company’s logo is, it has nothing to do with the holiday season. Therefore, to make a connection with clients, you might include a holiday icon or themed colors to your logo so that your business Christmas card stands out. The center of the card can have your company logo and a holiday re-imagining of the logo below the card. Ornaments that are decorated with company colors will add a personal touch to your card while reminding your customers of the company’s mission. Various small items you can add to your logo include ornaments, stars, a spring of mistletoe, wrapped present around your logo, overlay snowflakes, Christmas tree or wreath, santa reindeer, elves, etc.
Your Company Updates or Insights
A small business had to start somewhere. Most of the time, this journey has a lot of challenges an owner will face. This is the kind of story your customers will want to hear and they will better appreciate your efforts in providing goods and services. Besides, if you want to create and fun and creative twist to your business card, you will surely want to include the company’s updates or insights from the year. If you recently did a survey, don’t forget to add some of the insights you discovered on your card. You can talk about the company changes, plans for the upcoming year, new employees and any new updates. Your customers will enjoy such information and it will make them feel part of your team. Their interest will be piqued if you send them such a card that is informative, useful and creative. They will always remember you for this and it is worth the effort.
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