Top SEO Trends to Watch Out

SEO is a digital marketing process that helps businesses to attract customers online. Just like the latest fashion trends, SEO keeps evolving with new ways to boost website ranking or generate more traffic. While the basic SEO principles remain the same, search trends constantly change, algorithms update, and thus, change the ways we optimize the web pages.

As SEO advances this year, too, below are the top trends to watch out. Aligning your SEO strategies with these trends will keep your traffic and keyword rankings upwards. So, let’s get started!

AI-generated content will revolutionize SEO

From healthcare to BFSI, AI is revolutionizing almost every industry. In fact, AI investment in digital marketing is expected to reach up to $49 billion by 2025. With AI, SEO executives can evaluate the effectiveness of their content and websites on various search engines. Furthermore, AI-based inspection is quicker, actionable, and more accurate than manual analysis. This has given rise to a new term- AI SEO.

The EAT principle is more important than ever

Google’s May 2018 Medic update indicated that Google would prioritize high-quality and trustworthy content. Search engine optimization practices that were once effective are still useful, but the main focus has shifted considerably toward quality and credibility.

The Medic update includes Google’s EAT (Expertise, Authoritativeness, Trustworthiness) principle for ranking the web pages on search engines. Clearly, high authority websites that publish trustworthy, high-quality content and are reviewed by experts will rank higher on Google.

High-Quality, Long-Form Content Will Rank Better

While long-form content has been of great value to SEO for several years, that won’t change. So, how long should your content be? The length of the top-ranking pages located on the first page of Google is 2,416 words. For voice search, this number decreases to 2,312 words.

Overall, long-form content tends to rank higher on Google and receives more visitors. Long-form content is detailed and provides in-depth information about a subject. So, marketers will be producing longer content in upcoming years.

Voice Search Will Be Ruling The Search Engines

Voice assistants like Google Assistant and Siri have popularized voice-based search with Alexa and Google Home. Probably, it is the result of smart speakers in households that has triggered the interest of people in voice-assisted technology. In the future, around 50% of households will have a smart speaker. This means voice search will rule the search engines in 2022 and beyond. Thus, digital marketers need to tweak their strategies accordingly.

Video Content Will Rank Higher

Video has become a pillar of a great SEO strategy. With the rise of platforms like YouTube, Facebook, Instagram, etc., people have developed more interest in video content. Also, people love interacting with video content rather than text. This means, including videos on your websites, can improve SEO. In fact, many brands have already introduced video to their SEO marketing strategy, and many are planning to leverage video marketing to boost traffic and engagement.

These are some of the top SEO trends you should watch out for in 2022 and improve your SEO efforts.