The Top Noodles Brands in India That Tingles Your Taste Buds
This post was last updated on January 22nd, 2019
The one-minute preparation of instant noodles has earned it an important place in nearly every kitchen of India. As the majority of urban Indian women are working, ready-to-consume foods and instant noodles are gradually replacing the conventional pulses and rice.
A big hit among the children of India, noodles have travelled a long course since their launch in 1983. Eaten in nearly all Indian households (before the MSG and lead controversy), Maggi, originally regarded as a bite, had become a staple meal in numerous Indian homes. Packaged and instantly consumable foods are acquiring a prominent share within the food marketplace of India due to the rapid pace of life today.
Nevertheless, market experts opine that Maggi noodles of Nestle India, which had been ruling the Indian market for instant noodles since the past 3 decades, is presently experiencing tough challenge from latest entrants like Sunfeast Yippee, Top Ramen, Hindustan Unilever’s Knorr Soupy Noodles and Ching’s Secret.
The top noodle brands which have appealed to the Indian consumers include the following.
1. Nestle Maggi
Maggi comprises a global brand of instant soups, seasonings and noodles and a commodity from Nestle India, an ancillary of Switzerland’s Nestle Group. It is still undisputably the topmost noodle brand of India which has been leading the country’s noodle industry since nearly 32 years and was the trailblazer of noodles in the country. Identified with noodles within the country currently, Maggi is held as the quickest cooked tasty dish within an Indian home.
Maggi encountered a big controversy in 2015 when some Maggi samples were examined and shown to be “unsafe and dangerous” for human intake. The tests established that Maggi possessed much higher than the permissible levels of lead and monosodium glutamate (MSG). These tests led to bans upon Maggi within many states throughout and out of India. Though the allegations were denied by Nestle that Maggi posed a danger to human wellness, it withdrew the entire stocks from over India. Maggi noodles came back to the shelves in November 2015 when the issue was resolved.
2. Top Ramen
The brand Top Ramen is controlled by Indo-Nissin Foods Limited which is sponsored by Nissin Foods, Japan. The marketing and distribution of Top Ramen is being handled by Marico since July 1998. There are 2 production plants of Indo- Nissin in India – at Bangalore and Rewari, Haryana. The brand of instant noodles Top Ramen offers excellent tasting mealtime alternatives to young customers. Nissin’s international expertise in Instant Noodles makes it the source of unrestrained taste enjoyment.
Top Ramen was withdrawn from the Indian marketplace under orders of central food safety controller Food Safety and Standards Authority of India (FSSAI) following Maggi controversy. Different versions of Top Ramen noodles within the country comprise Atta Noodles, Curry Veg Noodles, Scoopies Short Noodles, Oats Noodles, Cup Noodles and Super Noodles.
3. Yippee
ITC dived into the instant noodles sector with the initiation of Sunfeast Yippee in 2010. Since the block is circular in shape it is not required to be split while cooking, furnishing truly long and slurpy noodles. An unique scientific process guarantees that the noodles do not lump even half an hour after cooking.
Yippee noodles are present in 5 separate versions; comprising, Classic Masala, Chinese Masala, Magic Masala, Tricolor Pasta (Masala) and Tricolor Pasta (Creamy Corn).
4. Chings Secret
Ching’s Secret constitutes an Indian brand of Indian Chinese cuisine containing a product catalogue which comprises instant noodles, cook up soups, instant soups, sauces, Desi Chinese masala and schezwan chutney. It is controlled by Capital Foods Private Limited. It introduced a latest product segment in 2017 named Snacky-Oats for kids whose face was the Bollywood Celebrity Sridevi in the role of Cool Mom. The brand has currently become identical with Desi Chinese cuisine which connects whole India from Kashmir to Kanyakumari.
Ching’s Secret operated a campaign named India Ke Hunger Ki Bajao, a finance generating drive that seeks donations for the mid-day meal scheme of Akshaya Patra Foundation serving 1.4 million children througout schools in India and various other countries. The product range offered by Ching’s Secret to its consumers include Singapore Curry Instant Noodles, Schezwan Instant Noodles, Egg Hakka Noodles, Hot Garlic Instant Noodles and Veg Hakka Noodles.
5. Patanjali Noodles
Patanjali noodles hit markets in October 2015 to cause a sensation which is unmatched. The noodles are composed of whole wheat flour (atta), unlike other companies’ noodles which include maida and just 10% atta, according to Baba Ramdev. He further said, “Patanjali noodles will use rice-bran oil and not cheap and inferior palm oil as used by others.” Ramdev also mentioned that the noodles would be available for only Rs. 15 as against Rs. 25 charged by others.
Phrasing the tag line for the noodles as “Jhat pat pakao, aur befikr khao,” which is similar to Maggi’s catchlines of “two-minute noodles” and “taste bhi, health bhi”, the yoga guru asserted it will contain “no added MSG (monosodium glutamate) and lead”. The ‘taste-provider” utilized in Maggi will be substituted by “health-provider” in Patanjali instant noodles. The domain patanjaliayurved.net is owned by Pantanjali Ayurved Limited and is its official online store. Patanjali Ayurved Limited manufactures top-grade Herbomineral formulations.
6. Horlicks Foodles
The flagship brand of GlaxoSmithKline Consumer Health Care Limited (GSKCH) was Horlicks. GSKCH made its entry in the noodles market in December 2009 by inaugurating “Foodles” under the canopy of “Horlicks” brand. It was indicated by the company that robust growth of the noodles market in the country was the primary reason for its foray into the market. The nutritional matter of the multi-grain version of “Foodles” distinguished it from its rivals. Some analysts believed that, Horlicks’ entry into the noodles sector may diminish its brand placing as a health drink, as many regarded noodles as junk food. In contrast, another section of analysts held that ‘Foodles” would assist to widen the market for the “Horlicks” brand and it would recieve a favorable response due to its powerful brand equity. Nevertheless, the success of “ Foodles” to support and grasp the market was to be seen.
The Healthmaker contained in “Foodles” is buttressed with nine key nutrients apart from being filled with the benefits of calcium and iron. It comes in 2 options of Four-Grain and Regular. The Four-Grain version is composed of the healthy grains – corn, ragi, rice and wheat. Every variant arrives in 3 delicious flavors. The regular pack includes flavors such as Mast Masala, Spicy Treat and Crazy Curry while the 4-grain pack comes in Ala Masala, Slice of Spice and Curry in a Hurry. Foodles from Horlicks constitutes the latest, simple and nutritious snacking option that your kids will relish.
7. Knorr
Knorr Soupy Noodles is a commodity of Hindustan Unilever which has emerged as a popular Indian brand recently. Knorr soups were introduced in 1996 in India containing an assortment of ten flavours. The Knorr collection of soups now comes in 20 delicious and thrilling flavours with 100 percent genuine vegetables without any added preservatives. Its Soupy Noodles was launched in 2010, and is a magical blend of masala noodles containing the wholesomeness of vegetables within a hearty soup.
The range of Knorr noodles comprises Mast Masala Soupy Noodles, Chinese Noodles, Knorr Chinese Noodle Schezwan, Knorr Chinese Noodle Hot Spicy and Fried Rice. Knorr Italian Cheese and Herbs Noodles, containing flavours of creamy cheese plus savory Italian Herbs will provide the eventual Italian experience for your taste buds! It comes in 2 pack sizes, singles for slight hunger pangs besides multipack of Four, when you want to share. Knorr Italian Margherita Noodles provides the perfect mix of tanginess and cheese flavours while Knorr Desi Masala Chaska Noodles is spicy and hot. Knorr’s application with FSSAI for acceptance of the Chinese range of Knorr instant noodles is pending approval.
Choose from these best selling noodle brands that are a nourishing delight for the food lovers of the country. No wonder noodles have become the favorite cuisine across the world.
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Sujata Sanyal
Sujata Sanyal has been in the writing circuit for the past 7 years and has touched upon various genres like travel, health, lifestyle, a wee bit of technology, cuisine, product descriptions and a bevy of others. 1 part of her is interested in animated political discussions, 2nd part interested in studying biographies and the remainder part in love with music and socially relevant work. Too many parts?
