Top Career Options for an MBA in Marketing Graduate

There is no doubt that MBA in marketing is one of the most popular MBA courses. This highly versatile MBA specialisation opens a world of avenues to the students. Though the MBA marketing syllabus is vast, its versatility makes it the most demanded degree. And why not? Marketing has been an essential part of all the established and growing businesses since time immemorial. As a marketing professional, one needs to create and deliver values by founding a relationship between the customer and brand. Unlike other job roles, the responsibilities of a marketing professional keep changing as and when required to overcome marketing challenges.

Here are the top career options for an MBA in marketing graduate

Marketing Managers

The job responsibility of a marketing manager includes creating, executing and accomplishing strategic marketing plans for the organisation – all these are an individul part of MBA in marketing syllabus. Another essential part of their job role is to retain existing customers while attracting new ones. Not just a great leader but a marketing manager should also be a people’s person. A marketing manager’s day-to-day tasks include coordinating with all the departments of the organisation to get an idea of the deliverables. They also liaise with the advertising agencies and the media organisations for regular updates on ongoing campaigns.

Brand Managers

Most of the MBA in marketing students aspire to be a brand manager at some point in their career. Also, brand management is an integral part of MBA in marketing syllabus. The prime job of a brand manager is to take a call on the kind of promotions and advertising that will benefit the brand. While designing the brand strategy they always have an aim of increasing the market share of the brand. A brand manager must be skilled enough to create a brand identity as distinguishable as possible. As a rule of thumb, a brand manager is responsible for uplifting a single product of the company rather than all the offerings. This is majorly done to divide the burden between all brand managers.

Media Planner

Advertising and media agencies are mostly looking for media planners with excellent communication and execution skills. Media planners have a pre-defined marketing objective in mind. They produce plans for advertising campaigns according to the target. A media planner works closely with agency accounts staff to ensure campaign ideas and objectives are met. The key feature of the job is to keep in constant contact with clients and colleagues.

Asset Manager

The key role of an Asset Manager is to assist in all aspects of financial, capital, administrative and other operations of the assigned portfolio. An asset manager oversees the goals and objectives of each property, regular reporting of the asset portfolio, reviewing operating statements and assisting in the due diligence and underwriting of potential acquisitions. An asset manager must possess the skill to work with financial concepts and achieve financial analysis including discounted cash flow modelling, IRR and ROI.

Final Words!

So, if you are passionate about the field and ready to conquer the vast MBA marketing syllabus, you are sure to leave a mark. Though one needs to be passionate about all the MBA fields, marketing requires a bit of extra efforts. Furthermore, those who are extroverts and enjoy going out and about in the business world to make connections, will surely excel in this field. Universities like UPES leave no stone unturned to make MBA in marketing professionals ready to face the challenges of the business world. Such universities put students into real-life situations with an aim to make them more confident about their skills. Being a versatile career option, MBA in marketing opens many paths for students. So, choose wisely.