Top 5 Brands Rocking Instagram Hashtags

The use of Instagram hashtags is one of the effective ways to boost your business, create loyalty, and strengthen your presence on Instagram. Hashtags can keep you connected with users who are interested in your brand as well as those accounts that are on the same niche of products or services. 

Here are the leading brands that have rocked the online community with Instagram Hashtags.

1. Lush Cosmetics

@lushcosmetics is a popular cosmetic brand that has captured the attention of many Instagram users.  The brand put its customers on the center stage of their Instagram page. The product snaps of their customers are added on the page and act as a self recommendation for the companies’ followers and potential customers.

With this marketing strategy, Lush Cosmetics inspires more followers to share their photos. This in effect increases the exposure of the brand as well as improves their engagement. The strategy of Lush Cosmetics in involving their customers is like having a free advertisement, inspiring more potential buyers of the products.

2. Over

Over employs a monthly challenge for its users. The monthly #OverDesignChallenge is a perfect venue for design enthusiasts. The challenge not only increases the awareness of the creative editing and design tools and features of the app. It also encourages the followers and app users to be engaged by sharing their output.

3. HP

The Instagram account of HP has more than 1 million followers. With years of experience, HP knows and understands its sector and inspires its followers by sharing their stories and photos. In addition to these, HP also works with influencers who are credible among the target audience of the company. The #ThePowerofOZ introduces new faces to increase the number of audiences and to keep things feeling fresh.

4. Glossier

Glossier make use of User Generated Content to inspire more users and followers. They share their “Top 5” tags of Instagram Stories every week, this covers a whole bunch of themes and images. The brand also makes sure that its contents are fresh, engaging, and fit for their audience.

5. FedEx

FedEx has more than 100 thousand followers and is known for being prominent in the Instagram community. FedEx constantly features amazing photos from around the globe that also show their airplanes and trucks. Think of their page as similar to a travel company.

FedEx not only features photos of scenery and landmarks. They show images that highlight care for charities. Just like their hashtag #CatDay that shows images of cats who have benefited from blankets made out of recycled FedEx uniforms.

Instagram is one of the effective tools in making any brand or company known around the world. Many reports also show that businesses and brands have grown by employing Instagram as part of their marketing strategy. Also, try finding for your social media platform boost as it helps immensely.

The use of Instagram hashtags has been proven to increase brand awareness of the Instagram community. Using the right hashtag will eventually help start-ups in growing their products or services. Knowing and understanding how to use the right hashtag will be of great help to any business and potential businesses.

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