Tips to Optimize Your Brand’s Instagram Account for Maximum Exposure

We have been heartbroken with the news of the popular app – Tiktok. Tiktok was famous for its 15 seconds video, which not only entertained a mass of people but it was also a means of livelihood for millions of people. With the app ban, many of these influencers have lost their means of sustainability. During this pandemic situation, it has taken a toll on people’s life. To our saviour came in the brilliant minds of Instagram. They launched a new feature named ‘reels’. Similar to Tiktok, it is a feature where you can post videos, of 15 seconds.  

Apart from that, you can add music; you can also post AI’s of your choice, time-lapse etc. What’s interesting is that previously stories in Instagram lasted for only about 24 hours. Now, with reels, Instagram has preserved a separate section of it in the profile. You can view reels in a person’s profile at any point in time. Even if you did not have the time to view the story when it was posted, you can now go back to the profile and view it easily. With the reel feature, many of them have got back hope. And as per news, it has given stiff competition to Tiktok, and with the ban on Tiktok, it has gained a vast audience, and the feature is flourishing. You can use fonts generator for Instagram to make different impressive fonts on your posts to give good impression.

It has reached great heights; the followers can share the reels with other people who are not on Instagram as well. The reels can be shared in other social media platforms. Now you can even monetise it. You can buy Instagram reels likes.

To make a great career out of your Instagram profile and your content, you have to opt for specific tactics.

1. There are two types of Instagram accounts; one is your regular account. Here which you can either be private for which people have to follow you, and only if you approve of their follow requests, the person gets to see your profile, or it can be public for other people to see it without the need for following. Another is a business account, where you can grow your brand with various tools and features that Instagram offers. You can promote it according to your needs. You can display your email address and contact information so that the target audience can get in touch with you.
2. The first and foremost thing that people see is your bio. Try and make that first impression, the last impression and attract the audience. You can be witty, smart, or just be yourself. But, keep in mind that you have to be intriguing enough so that you can appeal to your target audience. You can even put your website link to your bio, or if you are a YouTuber, your YouTube link can also be attached.
3. When you upload photographs, an original caption is well appreciated. It should be catchy and crisp. The captions should be relevant and eye-catchy. And use hashtags smartly. Using hashtags boosts your post availability and visibility amongst your target audience. When people search for posts using hashtags, your profile should come up. Make sure that you do not repeat your hashtags, and this will end up reducing your post availability.
4. Be steady with your content. Do not make your followers wait a long time for your posts. The followers become impatient, and they unfollow you. So, be regular with your content and do not deviate from what your business account specifies what you do. 
5. Be consistent in reverting to your followers. When your followers comment on your post, make sure that you reply to them. This makes your followers feel connected to you and understand that they are valued. Revert to your followers in Dm’s, tags etc. This will grow your business. If you are very busy to handle your account, you can always hire or ask someone else to handle your account. This will improve user experience, and they will recommend you to their peers.
6. You can boost your account by monetising it and get free likes and followers. Since Instagram is leading the way in the social media business, it helps a lot in building the image of your brand. Relevant keywords and your dedication will help you optimize your account.