5 Tips to Increase Your e-Commerce Conversion Rates

The moment you start working on the design of your e-commerce business portal, the first idea is to come up with what you are going to sell when you already know where you will source your products. When you ready, that is when you begin setting up an online store and immediately embark on looking for viable leads via paid advertising.

If your business website is not able to convert website visitors into active leads, this is an indication that the site has high bounce rates. You will need to analyse the entire shopping aspect of the platform right from the landing page to check out. To improve e-commerce conversions, here are some of my favourite tips. First, we will define the conversation rate.

What is Conversion Rate?

A conversion rate means being able to turn visitors into customers, i.e., making sure that web visitors complete the sale process. The rate of conversion is directly proportional to the revenues at the end of the business.

Here are the tips:

1. Web Optimization for Mobile Use

The conversion rates are significantly higher in mobile phones compared to the likely outcome of a regular desktop page. Since the introduction of mobile-friendly platforms, more people and in particular, the young generation access the internet via mobile devices. This change is a clear indication to you that creating a mobile-friendly platform is the way to go.

Ensure that the mobile platform is functional and is attractive to use. Test its responsiveness on a regular basis to reduce bounce rates. Make the process of completing sales conversion simple and straightforward.

On the mobile platform, create a seamless checkout process by eliminating too much information and clicks through input forms.  Make sure users key in only the essential purchase information such as contact, product requirements, payment information, and shipping details.

Ensure that you optimize forms for mobile devices by focusing on simplicity.

2. Introduce a Live Chat Support System

Generally, customers may know the layout of your site, but they still need to know what kinds of products or services available for sale. Integrating live chat on product pages guide customers who are looking for accurate information on what they need in an instant.

Live chats will improve your image brand and elevate the level of trust with your customers, which reflect on the conversion rate. Live chats make customers happy because some studies indicate that customers prefer to make purchases from sites that have the live chat feature.

The idea behind this feature is to ensure that the customer agents do not keep the customers waiting for long to avoid cases of bored customers due to loss of interest. Employ pro-active customer agents to support the customers at all times. Live chats also help in observing customer interaction before initiating a conversation and giving appropriate guide when making their purchases.

3. Use Abandoned Cart Reminders

You need to understand the reason why customers are abandoning shopping carts; this information is useful in reducing the cart abandonment rate. Here are some ideas that contribute to cart abandonment.

• Compulsory signup
• Hidden additional costs
• A complex checkout process
• Better competitive prices from your competitors
• Security issues
• Expensive shipping fees
• Lack of payment platforms

Abandoned shopping cart issues can be resolved by sending shopping cart recovery emails to affected customers. It is advisable to send email reminders within thirty minutes after customers abandon their carts. Using a personalized approach also help in improving conversions and sales.

4. Develop Trust Mechanisms with Customers

The essence of creating a relationship based on trust is to bring in the similarities between you and the client. People may fail to buy from your e-commerce platform due to a lack of confidence. Here are better ways of managing trust between you and the customers:

• Use of articles, blogs, and third-party websites to build authority
• Use of genuine and authentic customer reviews and testimonials
• Add a physical address of the company to your e-commerce platform
• Introduce your team with images
• Make all live communication live and easy
• Make a professional e-commerce site adding more usability to it

Boosting customer trust should also involve informing them about a new line of products and services that may be of interest to them. To do this, you need a new set of tips:

• Use popup windows when you have a promotion running to attract their attention. Another alternative is to use promotional texts or emails. Look at user interface design to ensure that your popups do not cause distractions.
• Use an information bar on the top right side of the e-commerce platform to arouse curiosity among buyers, and it may just land you a new customer.
• Use discount deals by creating portals, coupons, and discount codes to attract customers. Customers always look for a deal that saves money, encourages them to do more shopping at the portal, and is likely to visit for future purchases.

5. Improve on SEO, to Increase Sites Discoverability

Customers need to find an item to purchase it.  Web designer and site owners should focus on how products or services can reach the intended audience. You can try one or a combination of the following tips:

• Setup a search feature on the website to let customers use keywords
• Develop an information database or hierarchy for each service or product on sale. Each of these pages should have clear descriptions, tags, and images that improve organic and SEO navigation.
• Choose overall site navigation that simplifies product search and any other relevant information.
• Creating shippable social galleries that are visible on generated content of every product available on sale.

Final Say

The rate of conversion relates to revenue increase or decrease at the end of the business. There is no point in having thousands of visitors who do not buy. Make it possible to convert potential customers to viable leads by using all or some of the ideas discussed above.

You also need to understand the basic conversion methods applicable in your industry and develop a plan that improves your performance. Being in charge of repeat business is something you should consider as an asset because it involves the revenue generation, brand engagement, and customer interaction.

Whatever your niche, the approach you use will not matter, make sure you test the outcome of each change and confirm that the outcome can lead to realistic conversions.