We are living in a digital world, of that there is no doubt and for every business and organisation, it is important to create and maintain a strong online presence. Aside from a company website, you should have accounts with all the major social media platforms, such as Facebook, Twitter, Instagram and Tik-Tok and with a carefully prepared digital marketing plan, you can drive traffic to your website.
Here are just a few ways that you can strengthen your online profile and put your business on the map:
Make best use of social media
Some entrepreneurs are seemingly unaware that social media is a very effective marketing strategy and with Facebook remarketing, which targets people you have already had interaction with. Seek out an award-winning SEO agency with an office in Bangkok and let them handle all of your social media accounts, which will soon result in a large following.
Sign up with online business directories
Many consumers and businesses refer to the online business directory when looking for a product or service, therefore, you should list your business with all the prominent directories, using rich content.
Web Revamp
If you have a business website, consider asking a web designer to take a look, as it is likely it can be improved upon. Your company website is your portal to the digital business arena and its design and content should be a reflection of the organisation, plus the web designer can administrate, which would save you time.
Search engine optimisation
SEO is a critical aspect of digital marketing, as it can drive huge volumes of organic traffic to your landing page. Google is very secretive about the algorithms they use with their search engine, but a good SEO technician can certainly boost your Google rankings within specific searches. Millions of online consumers use Google to source products and services and if your site is not optimised, you are missing out. Talk to an SEO agency and they can work their magic and put your website on the first page of search results. Here are a few tips on managing remote workers, which many businesses moved to during the pandemic.
Google Ads
Many business owners dedicate a monthly budget to pay per click advertising, as this is one of the most productive platforms; search online for a leading Bangkok-based SEO agency and see what they propose. The agency handles the content creation, as well as managing the campaign and with state-of-the-art software, the technicians can accurately monitor how things are going and make some adjustments if needed.
Create a blog page
If you add a blog page to your website, you can post guest blogs from professional content writers, which Google recognises. The number one search engine also takes notice of videos, as well as blogs and with the right keywords inserted, you can get a lot of organic search traffic by posting guest blogs.
If you want to create a strong online presence, you need to join forces with a leading SEO agency and let’s not forget cyber-security, which is essential for every business.