Tips on Properly Advertising on Instagram

The photo-sharing app has long since left the realm of being just another social networking site as soon as it became a social networking site in 2010, boasting 500 million monthly active users (source) and one-fifth of the entire internet population and two million vertical video adverts monthly from businesses all over the world.

It is important to know however, is that Instagram has a rigid structure with an ever-expanding audience, it is not simply enough to make a video and upload to your Instagram account. There has a be a very high level of conscious, deliberate and calculated effort towards advertising your services or marketing your goods on Instagram.

To make Instagram marketing a success, below are a few techniques and strategies to using Instagram marketing to tip the scale of business success in your favor. The strategic moves to make include:

Manage your content

The first thing most lessons on how to get Instagram followers say is that gaining followers on this popular social networking platform is that you fame effectively depends on your ability to identify your audience and decipher the needs or desires of that selected audience. Unlike so many social media platforms, Instagram is extremely direct and can be easily lay bare any weaknesses to the content you propose.

That is why you need to strengthen the quality of your content. There are different ways of doing this, some famous methods include:

• The 85/15

In this style of marketing, you provide the audience with 85% of your content provide value in any way to attract and hold your audience while attaching a very low key 15% of your content with promotion of your product.

• Imagery

Another way could be to use images to tell the stories, stories that are relatable enough to the audience that they lead the audience through your product without their knowledge. One thing to watch out for is to ensure that you don’t end up being so inspirational or deep that you lose your audience.

Below are tips on controlling your content to achieve business success:

• Consistency

One important thing to take note of is that keeping followers interested takes the effort of always providing new material for the audience to always feed on, because if you don’t, there are feeds they will turn to until you get replaced.

• Focus

The focus of every post should always be on stunning the audience. Aesthetics and neatness might be the safest ways to go about filling the content, however, attracting the audience is more about triggering the feeling of wanting more, and this can be done by any means necessary, which might not always need aesthetics.

Forcing the fame subtly

Doing this requires the effort of popularizing an Instagram hashtag or starting an Instagram contest. Hashtags make your created profile easier to find in the sea of existing advertised businesses and to drive the essence of your content directly to your customers.

Doing the above is guaranteed to yield to good results but always to be flexible in your decisions, also, make sure to think hard on how to take advantage of recent issues to improve your business returns.