5 Tips on Choosing the Right Keywords

If you’re ramping up your SEO efforts, you likely have a lot of questions. 

One of the most significant aspects of SEO is the keywords you select. The keywords you have on your website, blog posts, and sprinkled in other content are vital. Your selections are part of what drives people to your website. 

If all goes well, your efforts will result in customers investing in your services and products. 

If you’re new to this process, don’t sweat it. You can work on your SEO efforts solo or reach out for help. No matter which route you take, the knowledge you learn about keywords will be invaluable. 

Here are some tips on how to choose the right keywords for your business!

1. Put Yourself in Your Customer’s Shoes 

As you start to put together a list of keywords, think as if you were the customer. 

If you wanted to learn about your company, what type of keywords would you select? 

For example, if you’re a life coach, you may type in key phrases like a small business coach, online coach, or career change. These are the kind of keywords someone may search for to discover a life coach. 

Based on the keywords that come to mind as a customer, jot those down. Later, you can consider adding them to your keyword list and using them on your website. 

2. Take Advantage of Research Tools 

There are all sorts of research tools at your disposal. So even if you may not be well versed in SEO, there are plenty of tools that are! 

Google Ads and SEMrush have a lot of valuable tools. With their tools, it’s simple to gather keywords based on familiarity and volume. 

Check out the trends and keyword competition (more on this on number four). It’ll be worth your time to do some research so you can come up with the best keywords.

Side note: You don’t always have to pay for keyword search tools, either. There are often deals on different SEO platforms or free sites available. 

3. Identify Keywords on Different Websites 

In addition to online research tools, continue to search for keywords on various websites. 

For example, here are some ways to investigate and find the right keywords: 

• Check out blog comments
• Observe social media hashtags 
• Look at book titles on Amazon
• Look at YouTube video titles 
• Focus on keywords used by competitors 

Do some keyword sleuthing, and you’ll no doubt have a list of keywords that are perfect for your business. 

4. Keep Track of Your Site’s Traffic 

After you get things rolling on your website, keep an eye on your traffic. Are you generating a lot of traffic? Is your website at a standstill? Monitoring the activity on your site will reveal a lot about your keywords. 

Don’t get frustrated if things aren’t going as planned. Before coming to a screeching halt, make sure you’re giving it enough time. Getting enough traction from SEO can take a while. It all depends on how aggressive your SEO efforts are and whether you’re using the right tactics. 

If you’re not sure if you’re doing things correctly, continue to read up on SEO tactics. You can also reach out to SEO specialists to assist you and offer feedback on the keywords you’re using.

5. Do SEO Audits Regularly

Doing SEO audits regularly makes it so you always have the right keywords on your site. So, keep up your research, even if your website starts taking off and you generate more traffic (excellent work!). 

Follow Industry Changes

Trends come and go, and along with that, users change up their online search patterns. That’s why you must stay abreast of what is going on in your industry and glean keywords that way. It’ll allow you to be one step ahead of your competitors. 

Beef Up Your Blog Content

Besides following industry changes, look for ways to add to your existing keywords. For example, beef up your blog content and infuse more keywords. But don’t stuff your content so full of keywords that it’s not high-quality writing. That won’t do, and Google picks up on things like that. 

Stick to doing regular SEO audits so your knowledge will grow along with your business. 

Conclusion

In closing, you don’t have to be an SEO pro to make improvements. That is what online tools are for, and you can always connect with more experienced people as well. 

If there’s ever a doubt in your mind whether SEO and keyword research are worth it, it absolutely is. 

It doesn’t matter if you have a SaaS (software as a service) company or an online ecommerce business. Everyone can benefit from SEO. But for your SEO efforts to work, it all starts with your keywords. 

Now that you know some tips, it’s time to get started on your keyword research!