Tips for Generating a Snappy Business Name
This post was last updated on November 28th, 2019
Most entrepreneurs dwell so much on the packaging of their products and other issues that seem more significant to them. They often leave out the minor things which could bring all the difference to your startup.
The truth is, having an appealing business name could propel your firm to immense success than you thought. Names are influential, and you should create a catchy business name if you want to conquer the market once your organization is operational. Getting an attention-grabbing name is not an effortless task. However, if you follow these excellent tips, then your new business could boom in no time in the market.
Coin Your Name
Most successful organizations have made up their business name. Google, Sony, and Yahoo all came up with a unique business name that meant nothing there before. They are currently the leading companies in the market with exclusive brands and commodities.
Whether the business is a limited company or a sole trader, ensure you create a catchy business name by creating a unique name that never existed. Among the advantages of a created word include highly brandable, they are easily trademarkable, and they are unique hence catchy.
It should be short and sweet
If you consider most of the successful businesses currently, their brand names are quite simple. Organizations such as Nike, Amazon, Apple have short, memorable names, and this will stick in the consumer’s mind easily. Such names are easily remembered even when a customer is referring their friend to that particular store.
Simple business names alert the consumer that your business is straightforward to work with, and every process and detail is simplified to an elementary form. Simple business names are catchy and attract more investors to your firm.
The name should be easy to spell
For the entrepreneurs building their brand from scratch in Europe, you should create a catchy business name that is not something close to “mitochondrion.” No consumer will be able to spell that word correctly at all times, let alone mentioning it. Curate a simple business name that can be spelled by anyone.
Customers should not have a hard time typing your business name when they want to search for your products. A complicated name that is not easily remembered will make your loyal customers divert leads to your competitors with simple brand names.
Ensure you love the business name
Before registering your company, make sure you like the company name you come up with. It is a no brainer that any entrepreneur should fancy their business with all their heart and mind. The same case applies to the company name. Make sure you have a great passion for the firm name you have come up with, and you can proudly show it to the world.
It is the reason why you are advised to have a pool of names to choose from. Take your time to go through the names and find the one that captivates your heart and is suitable for the business.
Avoid initials in the business name
Initials are quite dull for a business startup name. They leave the consumer always trying to figure out what the name could mean instead of focusing on what the business offers. Create a business name free of initials if you want your business to pick very fast.
IBM has indeed achieved immense success with its name, but the firm has been in the industry for decades. It has established a strong customer base already. As a startup, initials will not work for you, but once you are a giant in the market, you could consider initials.
Circumvent geographical names
If you are thinking of geographic names to give to your business, then you are categorically limiting yourself. You will be constraining your business to one particular area. In any case, you want to expand your organization to other towns and cities; you will be forced to do away with the name and find another one.
So you can avoid all this hustle by coming up with a business name that is not geographically limited to any town or country in Europe.
Avoid slang words
Slang may, at times, look cool and trendy, but such names will never work for your business in the long run. It is most tempting for organizations targeting a young age audience in Europe. It is apparent that the word that looked trendy when you developed the business name will become obsolete a few years down the line.
It will not mean anything, and you will have an irrelevant business name. Non-residents can open bank accounts in Europe for their business startups. Make sure the business name does not include any slang words.
Apply compound words
Create a catchy business name by combining two words for your business. It is a unique way of coining a business name instead of using two separate words. The likes of Snapchat and Facebook have done tremendously well in the market with combined names.
For example, if you are starting a virtual reality gaming arena for driving, you could call your firm DigitalDrive or that kind of name to make it appealing. Name combining proves an effective method to propel your firm to greater heights, so why not go for it?
Consider alliterations
It is the repetition of consonant sounds. It is quite a useful technique in that it is unique and brings some sense of appealing sensation when it is pronounced. Customers will always want to pronounce the name of your business, and that is how you will acquire more leads.
A name like hocus pocus or perfect prints is attractive in a way, and many will want to be associated with your business.
Bottom Line
To create a catchy business name should not be that complicated if you have the above killer tips. A simple business name will go a long way in ensuring your organization’s name is on the lips of every consumer. Make the name memorable and unique, and you will conquer the market.
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