This Week’s Top Stories About Finding the Right Keywords 

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The goal of any successful digital marketing campaign is to attract more visitors to your site, and turn them into customers. The best way to connect with these users is to make it easy for them to find you. 

Keywords are one of the most effective ways for users to find your site when they search for information on a search engine. 

Keywords also help search engines find you. The more relevant your keywords are to your content and user search intent, the higher your ranking. 

If you understand what your customers are looking for, what words they are using to search, and how they want to receive the information, you can make sure that your site connects with those words, and phrases, and make the most of your digital marketing services. 

Here are the latest tips from Local SEO Search for finding the right keywords to improve your digital marketing campaign. 

Photo by John Schnobrich

How to Choose The Best Keywords

It is important to understand what words and phrases your customers are using to look for the products, services, or information you offer. You want to make it easy for them to find you, or they will very easily find your competitors instead. 

Here are some tips for how to choose the best keywords:

Brainstorm Your Keywords or Phrases

To find the best keywords, start by brainstorming, Make a list of any word that comes to mind that relates to your site, your content, and your niche. Edit that list down to 10 and then think of niche phrases related to these words 

• Eg. If your site is a local family dentistry office, your keyword could be Family Dentistry, and your niche phrase could be dental implants or teeth whitening. 

Research

Do some research on your keyword words, put them into a Google search, what comes up? This gives you an idea of what your customers will see when they search for the same information. 

• Put these keywords into Google Keyword Planner. This will give you a detailed analysis on your keywords including the search volume, level of competition and the suggested bid price. 
• It is important to know your site’s current rank and how competitive your keywords are. You may find that adjusting your words slightly, will take you out of a very competitive stream and help you find more customers in a specific niche.
• Eg – your keyword of family dentistry is in a very competitive ranking system, but if you add a more specific phrase, such as Leamington Family Dentistry your site ranking may shoot to the top.
• Take a look at your site analytics and look for the phrases that your users are searching for to find your website. This gives you important information about the words they use and what is bringing people to your site.
• Take a look at Google Trends. This can tell you the popularity of your keywords overtime with your audience and what word or phrase is trending at the current moment. 

More Research

Not only is it important to know what words visitors to your site are using to look for information, it also helps to understand what people are searching for in other parts of the internet.

• Visit online forums, industry sites, facebook groups and sub-reddits to learn what words and phrases people are using when they search for similar products or services to your site.
• Find online community pages or any other forum where people are meeting to discuss your products or services and find out what phrases are most often used.
• Look up popular question and answer sites such as Yahoo Answers for the most commonly asked questions on your product or service. 
• Use Google Webmaster Tools to learn the keywords that bring people to your site.

Think About Voice Searches

More and more users are relying on voice search on their smartphones. This means they can speak directly to the search engine through voice recognition and don’t need to type in the words or questions.

Voice searches tend to use different phrasing than typed searches. The phrases are more conversational, are often longer, and include question words such as “What is the best way to fix my sink?” rather than ‘sink repair.’ It is important to consider voice searches when determining your keywords or phrases. 

Understand Search Intent

The goal of any search engine is to return the most useful, relevant, and authoritative information to the user that aligns with the intent of their search. You need to know what your customers are looking for and understand the intent of their searches. 

• Eg. a search for apple orchards in Ontario, could be a person looking to grow apples in Ontario, or they could be looking for a nearby orchard to go apple picking. The intent of the search will lead to very different things.

Search engines prioritize sites that relate to user intent, are mobile friendly, and are clear and unambiguous about their content. 

Understanding what your customers are looking for, and what words or phrases they are using to search for it, will go a long way in helping you find the right keywords. Understanding this will make keywords one of the most important elements as part of your digital marketing services.

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