What is SMTP?
Email marketing helps you to expand your business, by connecting it to more people. So, if you are trying to expand your business, buy an SMTP server for digital marketing. So, before buying an SMTP server, make sure to understand what is SMTP server, by spending some time for learning. SMTP stands for simple mail transfer protocol. It is an application used to send and receive mail. It first processes the email and then decides to whom the mail should be sent. Mail is now relayed to the server of the receiver after the mail is processed and decided to whom it is going to be sent. The recipient’s server directs the mail to the inbox of the receiver. A dedicated or free SMPT server like can be selected as your email relay server Mailgun has.
Free SMTP server
A free SMTP server is feasible for a small business where you need to send limited emails. New businesses with a limited budget can opt for this option to start their operation. Free SMTP servers are operable with some restrictions. It restricts you to send a limited number of emails each day, the size of attachments is also limited, the size of the mailbox may also limit. Spammers also use this server and negatively affect your delivery rate.
Dedicated SMTP server
If your business has a huge audience, and you have an extensive mail list in the database, free SMTP relays would not be capable of handling your business. A dedicated SMTP server gives additional services like a good delivery rate, a higher number of emails to send each day, make sure to buy a dedicated server.
A high quality dedicated server includes the features:
- You can send as many emails as you can.
- Mailing software is freely accessible
- DNS, domain keys and SPF could be easily set up by the users
- Freedom of IP rotation
- Multiple email addresses could be created
- Business applications could be integrated
- The email could be sent in HTML or text form
- Dedicated IP address available
- Messages can be sent in bulk
- Dedicated SMTP login,
Consider the following, if going to buy an SMTP relay server
For email marketing, SMTP relay servers services are important like Sendgrid has been providing. So before you buy it, make sure to consider the following:
- Protection and security: security is one of the most important factors to consider while buying an email relay. Buy a server that provides security features, protection from spam, and encryption services. To protect the mails from pishing etc, DuoCircle provides best services.
- Private messaging: it might be the need several times to send confidential messages in the organization. Consider the server that provides the facility of instant private messaging.
- Data storage: the data archiving facility should be available along with the server, plus the ease to search for data.
- Multiple domains: a server can provide the multiple domains, so if you need to run the multiple domains, choose a server that provides this facility.
- Configuration of the server: it would be very helpful if you could configure the server, remotely from your home using the web, and from the office too.
- Multiple accounts: for different communication requirements, different mail account could be used. Make sure to buy a relay server, providing this service.