These 4 Parts of Your Blog are More Important Than Ever

It’s never been easier to start a blog. However, it’s never been harder to start a successful one.

The best and top-performing blogs in the world are constantly raising the bar in terms of user experience and engaging content. This means the general public is progressively getting pickier, with less time for below-average blogs.

That means there is an unprecedentedly high focus on really nailing these four crucial parts of your blog.

1. Load Speed

You could have Pulitzer-level writing in your blog, but nobody will know it if the pages take more than six seconds to load. If your blog is hampered by bulky images or unnecessary coding, this will slow you down and absolutely brutalize your performance.

Your site’s speed could also be hurt by substandard website hosting. You can always choose a free or cheap web hosting provider. If you’re currently building your blog, we invite you to check out this guide about website hosting to see how to protect your blog’s performance and speed.

2. Headlines

In today’s marketplace, you have to grab your audience’s attention while they are scrolling through their social feed. This has placed in extremely high importance on your headlines.

Because of this short window to capture attention, an average blog with a fantastic headline is going to dramatically outperform a fantastic blog with an average headline.

3. Images

You also need compelling images to earn your audience’s click. Data has always pointed to better images leading to better blog performance.

Again, put yourself in your would-be reader’s shoes as they scroll through their social feed on a mobile device. If they see a boring and cookie-cutter image, they will assume the blog is also cookie-cutter and not worth their time.

Your image and your headline are your blog’s first impression. Make them both count.

4. Mobile Experience

Google’s mobile-first indexing is the new norm, which means we all need to shift to mobile-first thinking.

You can no longer get away with your mobile experience being “good enough.” It now needs to be as good, or better, than your desktop experience.

Of course, your copy and images need to look great on a mobile screen, but that’s only half of the mobile experience. You need to ensure strong click-thru rates by making sure it’s easy for your reader to click deeper into the site once they’re done reading your blog.

Your links and buttons need to be easily accessible, without the need to pinch or zoom to click them.

As technology evolves at a break-neck speed, it’s amazing how the companies that succeed are the ones who still rock the fundamentals. 

Your site’s load speed, headlines, images, and mobile experience have always been important. However, as technology and user habits evolve, they have grown even more important than ever.

Of course, the quality of your blog’s writing will always dictate your success. But, if you ignore any of those 4 things, people will not even give your blog a chance.

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