The Australian Media Industry

The Australian Media industry has seen dramatic growth over the last twenty years due in large part to the development of the internet. Over the last couple of years, online platforms have grown by exponential numbers in Australia alone. The increase of these online platforms has led to a shift in the orientation of news services towards digital and mobile formats. This shift has been accompanied by a parallel increase in the amount of people with access to digital and mobile technology. These changes have resulted in increased demand for talented individuals in the Media industry, and increased competition among companies looking to recruit these professionals.

The increasing need for technology news publishers and correspondents means that competition has become fiercer and more diverse. The result is that regional publishers are being forced to compete with online news portals for the attention of Australian media consumers. While regional publishers struggle to maintain their reputations as trustworthy sources of information, the increasing need for Australian content in international newspapers and online portals has also made it more difficult for them to gain credibility. The result is that many Australian media professionals are leaving the industry in search of other career opportunities.

The increased number of published articles by Australian media outlets is also another factor that has contributed to the increasing demand for skilled labour in the country. The increased need for employees in this industry has increased the number of advertisements that require a highly skilled writer. In response to this, many news organizations have introduced mandatory bargaining in order to attract and retain professional journalists. Mandated negotiation involves the mandatory placement of adverts on media platforms during normal working hours. This practice is intended to increase the employment opportunities for Australian media employees.

The Australian Senate inquiry into the commercial benefits of the digital news industry has acknowledged the need for further transparency in the recruitment process. The Australian media industry is based primarily upon the production of highly informative and accessible material for the readers of both print and online media platforms. Many publications rely heavily upon submissions from news providers. Submission services allow interested media organizations to place information requests pertaining to their specific industry preferences. The result is that news providers in Australia can hire the services of experienced and talented Australian media professionals at relatively affordable rates.

There are a number of other reasons that contribute to the competitive environment that exists within the Australian news industry. Firstly, the production of information and analysis forms the bedrock of many publications. Secondly, the commercial news organizations that operate solely online face a number of challenges that they may not have experienced had they been established in the traditional media landscape. These challenges include access to traditional broadcasting infrastructure, the training of staff that would otherwise be required to manage the production of news and information, and the maintenance of the appropriate editorial standards. In response to all of these factors, it is clear that the emergence of online publishers poses significant challenges for the commercial news organizations.

The solution provided by technology news publishers must take into consideration the issues of accessibility and production costs. As previously stated, a major challenge faced by publishers of commercial news is the inability to develop and maintain websites that offer high quality content at affordable costs. The solution provided by the Australian news publishers must address the issues of cost and access in order to ensure that news publishers can continue to provide competitive services to their clients. For example, an increasing number of online news publishers have implemented an innovative model where they engage the services of third party commercial law firms to mediate disputes between their online news publishers and their clients. The primary objective of this strategy is to foster efficient and effective mediation of disputes between the parties.

The arbitration model provided by the news industry allows users to submit content via a submission service that is hosted by one of the major social networking platforms. The model further enables the submission of content through a user-initiated message or “feedback” system that is integrated with the user’s Facebook or Google feeds. With the implementation of the FeedPlex software program developed by Google, social media users are able to receive notification whenever their friends post new content to their accounts. The Feed Plex system not only provides users with notification when their friend posts new content, but also allows them to respond to the post with a comment or response.

However, the submission of new material to the various social networks does not appear to have reduced the significant bargaining power balance that exists between the consumer and the news media owner/publisher. As a result, news publishers continue to seek agreement with content owners in order to facilitate access to digital platforms such as YouTube. The submission model proposed by the news media industry will continue to contribute to the significant bargaining power balance between the consumer and the media owner/publisher. The significant bargaining power balance exists because the consumer has the ability to purchase time on the internet. In addition, the introduction of compulsory mediation may deter future media mergers and acquisitions in the news media industry, thereby reducing the overall influence of the consumer.