The 5 Best Tools to Analyze Your Content

Content marketing improves the image of your company, whenever you bet on the content that provides the audience with what the audience needs -or intuits (and anticipates) what you need-, opens new doors to more direct relationships with your best audience, in the long term it is a much smaller investment than traditional strategies and, for us, the most important thing of all, forces us to think before the user that in the sale figure.

However, none of this will happen if you only focus on generating content. All new trends, tools, and models to attract potential users require careful planning. And this cannot be successful if we have not previously done a complete study and analysis of what is working in the sector and what the sector has not yet covered – there you can enter -.

Once a communication strategy is defined and a content development plan is established, it is essential to know how the content is being executed, who visits your website and how you can connect with your audience to return. Therefore, throughout this post, we want to make a brief review of those analytical tools that are essential to measure the performance of publications and to abandon the chronic blindness in which most companies incur due to ignorance.

Top 5 tools for measuring the effectiveness of content:

Those companies that keep their corporate blog active generate 67% of sales opportunities according to Hubspot. Likewise, those companies that publish at least 15 quality publications on their website attract five times more traffic than companies that have neglected the content they bring to their readers and potential users.

How have these companies managed to reach these figures? The key is to measure. The measure, test, re-measure and analyze everything that happens around our brand on the Internet. Let’s see some tools for measuring results and studying topics that will help you in the day to day of the company.

1. Before starting to type: Competitive Bench marketing tools:

Reality tells us that very few companies make a competitive benchmarking of the content strategies of the sector in which they work. They are completely unaware of which keywords (keywords) are most important, which articles -in content and formats, are working for them, which dissemination strategy in Social Media is having a greater impact, and which articles have generated the most quality backlinks (and by extension, they are positioning themselves better). How much lost information! Worst of all, they plunge into their blind strategies.

2. SEObook

Through this tool, which is paid, you will work the words long tail. That is those strategic words that the best competitors are using to strengthen their natural positioning in the long term. The information obtained from this type of tools is a real gold mine for SEO and marketers. Think that it gives you information about which are the best keywords to position yourself strategically in the best searches of the users and, in addition, it shows you what anchor text or keywords are used in the incoming and outgoing links and the images they share.

3. BuzzSumo: What are you looking for?

Through a premium account (the free option is too limited from our point of view), BuzzSumo shows in an agile and clear way who are the influence networks for the terms, hashtags, and keywords that we configure.

In addition to identifying who talks about what, and what it says, it shows you which are the most powerful formats in terms of audience attraction and which are the most successful for certain niche markets. You can read review of BuzzSumo

4. Paper Rater: Because the original, quality and well-written content impacts more

Now you have the what and the how. It’s time to roll up your sleeves and write what’s already bubbling in your head. Learn, read, research, write and review (several times). Then, there is only one step left, to know if what you have written will be considered by Google as original, well written and with quality. Here comes Paper Rater. Through its artificial intelligence system for language processing, it exposes how natural your writing is or if there are elements that you have written as a literal translation. An authentic mine.

5. Google Analytics and its alternatives

Once published and disseminated, we can only focus on the analytical tools. Google Analytics is the best known, although it is not the only one. We have also tried Piwik and we are happy with it. A real open source alternative for marketers. Follow all the way of your visitors with them and learn from them, to start again in the next campaign.

We hope that this toolkit to take your content strategy to the next level is useful for you. If you have any doubts, send them to us through the comments. Remember: content marketing is not just creating content. If nobody sees them, does not talk about them, you are just as invisible as 80 percent of companies.