SEO: The Beginner’s Guide to Search Engine Optimization

Have you ever surfed anything on Google? Oh yeah! That is why you are here! How many times did you skip the website suggestions on the first page? I guess never!

According to the reports what all of us tend to do is to try and find our answers and content in first top seven website suggestions. But there are hundreds and thousands of blogs posted every day.  In a wink of an eye around 24 blogs are posted on the internet, but we don’t check them all. So, what happens to them? Well that is business! That is intelligence!

Hey! If you are a blogger then don’t get scared and back off. Every problem in this world has a solution. And We at Digital Marketing Courses in Mumbai is here to provide you with one. So, let’s get started.

What is SEO?

You might have heard about Search Engine Optimization or SEO. As there are so many blog posts posted every day on the internet how does Google and other search engines maintain them.

The one published later is shown higher? No! If that would have had happened you would have not got your answers for hours! It is the responsibility of the search engine to maintain the quality of the content as well as to ensure that user gets whatever he or she is searching and not other related useless stuff.

Search Engine Optimization is a technique which ensures that your content and business is shown at the top of the result section when someone searches a certain keyword. In simpler language, when a search is made on a search engine, there are three people involved in it – the search party, you and the search engine. Now you need to optimize your blog in such a way that the search engine shows it to the searcher most likely.

What search engine’s do to check your content?

Basically, all the search engines use a lot of algorithms to browse through your content and check it’s genuinely and relevance. When we talk about Google, Google itself uses a lot of algorithms to decide which pages to send on the results page and in which order.

The algorithms of Google are very complex and instead of doing a PhD on them in this post I would rather like you to directly dive into the section of what you can do to raise your content.

Keyword Research

The very first and basic step while optimizing your website is to determine what keywords are related to your WebPages, which when searched on the search engine should let your website be shown in the result section.

Now, if that is sounding too simple to you, then wait! We need to dig a bit deeper and learn how keenly Digital Marketing Training Institute in Pune are effective enough to know the detailed insights of keyword research.

1. Search Volume

Your keywords should be such that it is very likely searched by a lot of people. If your keyword is something that no one searches how it will ever get an audience?

2. Relevance

It is always good to be shown up on relevant searches only. A lot of people think that putting irrelevant keywords will not harm them rather will help them increase the number of times the site has been visited. True, but that will really worsen your customer relationships.

Will you ever buy goods from a shop that has everything except what you are looking for? Exactly the same will happen to your website.

When users will visit your site on searching a particular keyword and will not find relevant information, it will make an image on their brain that you are fake or useless which will ultimately result in them ignoring your website even during the searches when your webpage had relevant information for them.

3. Competition

As you have so much of completion in this world you need to pay attention to every single and minute detail else you will miss the train! Look for what people are searching. Understand and solve their problems.

Make them comfortable with the language and pay some attention to the comment section also. All these activities will help you make a basic list of keywords and with time and practice you will become a pro in it. You can also use certain tools for keywords like- Uber suggest, Keyword tool of WordStream or even Google owned keyword tool and Plagiarism checker free tool.

Using the keywords on page

Once you have your keyword list, it’s time for you to use this list. Your content must focus on some core keywords and other related keywords as well. Let us have a look on some basic elements you need to keep in mind while optimizing your content

1. Title tags

Well have searched some content in a book? How do we do that? We go to the index and start finding a group of words resembling our search interest. In the same way Google also searches a content page. So it is very important for you to accommodate your main keywords in the title tag.

2. Body content

As all of you know this is the most important part of any page. In order to lure Google to rank your site on top you need to keep in mind the following points while you are writing the body.

3. Longer and unique pages

If your website contains pages with very less content or duplicated pages make sure you are coming in the dislike list of Google and this will put you in trouble. Your pages must have at least 1000-2000 words in it.

4. Engagement

Google is using another metric to judge your page and that is user engagement, i.e. how much time users spend on your website and how much they like it.

Always be sure that your content answer searcher’s queries straight, your website does not take a century to load! (Which is very irritating and will really angry your users) and do not show so many adds that it looks like an add banner rather than a website.

Interlinking

Interlinking help the crawlers to judge what your content is all about, in a better way.  Also, when you have more of external links on your website it is a good sign of you ranking higher in the search results. Now suppose you wrote a damn good article and it got viral if you interlink your pages chances are that those pages will also receive a lot of traffic.

Well SEO is not a very small topic as there are very minute details also because search engines keep updating their search algorithms but for now, as a beginner you need to religiously follow these steps.