Role of Link Building in Content Marketing

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There is no denying that implementing SEO strategies to optimize the website is crucial. However, SEO does not restrict itself to keyword targeting and quality content; link-building techniques also play a critical role. Gone are the days when marketers could buy links and get away with it. Today, Google penalizes spammy links. Therefore, if you want your web pages to rank higher, make sure to build links with authority sites.

Building a credible link is quite a challenging task. It requires a lot of patience and effort, but the results are worth it. Earning authentic backlinks can boost your website ranking, increases the chances of the right traffic, and thus helps you generate more sales.

Difference Between Link Building and Content Marketing

Link building refers to the process of earning quality links for your website. In contrast, content marketing is a tactic that refers to producing relevant and helpful content for the audience. Content marketing’s sole objective is to develop strong content to lure people into taking action and becoming customers. It helps in broadening the existing customer base and acquiring new ones.

Are you finding it difficult to decide which one to choose? Which strategy will give better results? And for which one should you dedicate your time and efforts? Don’t sweat it; you are not alone. The majority of people go through this dilemma. Factor in these two points while planning for your site:

• Objectives: Depending on the goals, either short or long term, decide which one will better suit your needs. If you are looking for short-term, then link building might be your go-to option. The reason is that this option gives the best results; however, the links might get expired or broken in the future. Content marketing works best in the case of long-term goals. Although you won’t see the results abruptly, it will be worth your efforts down the road.
• Timeframe: If you don’t have time to invest in visualizing concepts and crafting content, getting backlinks can save you. In no way it implies that it is a shortcut procedure. Gaining quality links is a struggle itself. However, if you have the necessary resources and time, content marketing is the way to go.

It is crucial to note that both are equally important and go hand in hand. With the proper content marketing, you can easily earn natural backlinks, as it is also one way to build links. Below are some of the link-building strategies:

1. Quality Content

How do you expect to get links from relevant websites if you are not paying attention to your content quality? The quality of your web content serves as a determining factor whether or not other authoritative sites would like to link to your content. The more high-quality content you produce on your website, the more trustable and professional your webpages would look. A best practice is to write content on evergreen topics as they offer timeless information, making your content relevant for a considerable amount of time.

Although evergreen content can help you build valuable links, you cannot simply ignore trending topics. These topics are an excellent source for media and news channels, helping you receive short-lived yet quick links.

2. Guest Blogging

Guest blogging is one of the most trusted and verified techniques to build backlinks. Although it may seem like you are helping other websites drive traffic, indirectly, you are helping your site too. Consider it as a win-win situation. You can help the host website build quality content, and in return, you can receive quality links. Look out for the high domain authority websites in your niche and write for them. Make a short yet powerful pitch to convince those websites how your write-up can provide relevant information to the users. That way, you can increase credibility and build a reputation for your business.

3. Fix Broken Links

Are you finding it challenging to produce link-worthy content from the ground up? No worries, you can go for fixing broken link strategies. Look out for the links that are dead or broken on external sites. Produce the same but high-quality content and request the website owner to replace it with your content. Since Google penalizes websites with spammy or broken links, the external site owner would be happy to share your content instead. The best way is to monitor your competitors’ websites’ backlinks to generate increased traffic and sales. However, be mindful; try to keep your email brief and persuasive to earn valuable backlinks. Here you can check out for the best freelance seo consultant.

4. Link Reclamation

As the name suggests, in this technique, you need to reclaim the links. Websites don’t mention your web content or the services or product you offer in their blog posts. That is due to the site privacy policy. Though whatever the reason, you can request them to provide you with links. However, there is a high possibility your request may get ignored or rejected, but it’s worth a try nevertheless. The best part of this strategy is the author already knows who you are, so you need to focus only on requesting them to provide you with links. Here you can check for the best link building services.

5. Infographics

If you overlook infographic content to build backlinks, you might be miss out on so many opportunities on the table. Building links via infographics has become one of the most well-known link-building strategies over the past few years. Infographics refer to the visual representation of any information or data that helps the audience understand the complicated story more easily and quickly. You can use various online tools to design eye-catchy and compelling infographics. You can also use these infographics on guest blogging or different social media platforms to generate several backlinks.

6. White Paper

Do you wish to earn industry-specific backlinks? Then the best way is to conduct your research filled with accurate data and figures. Once completed, compile it in a white paper and reach out to the industry-related press. White papers help build trust with your target audience, as they provide comprehensive and resourceful information and address customers’ issues. If your white paper truly addresses your audience’s needs, chances are more people will share them and provide you with links. However, your content must be well-supported with authentic facts and figures. You can also add visuals to your white paper in the form of graphs and charts to make it easy-to-understand and readable for your audience. 

Conclusion

Undoubtedly, link building and content marketing complement each other. However, creating content isn’t enough; you need to do so much more to earn high-quality links. Figure out ways to attract people with your content even before you create it. Set aside time and think about what do you want to achieve with your content? Implement those strategies, and don’t miss out on any chance that would prove worthwhile.