Retail Store Design Tips to Boost your Business

Whether you are planning to launch your first store or you feel it is time for a radical change for your existing outlet, design is something you need to spend time with. Of course, you want to create the right in-store ambience; a space that people like to spend time in, plus the store layout and décor should reflect your business.

Here are a few tips from the store design experts to help you create the perfect retail interior.

Understand the decompression zone

This is the first few metres inside the store entrance, where shoppers pause a moment to take in the new ambience; do not stack merchandise in this area, as people won’t yet be in buying mode. Some shoppers stop for a few seconds as soon as they enter a store and they take in the big picture and are less likely to be looking at products, so it is best to leave this space clear.

Create visual ‘speed bumps’

Lots of CCTV research shows that long aisles mean shoppers miss products and with careful placing of displays, you can create a visual ‘speed bump’ to keep the store visitor from moving too quickly past your products. This is a great technique to extend the time shoppers are in front of products, indeed, most chain stores adopt this technique along long shopping aisles. If you are looking to fit out your shop, the leading Australian contractor, BTF Projects can design and build the perfect retail interior and they handle every aspect of the project.

Make good use of QR codes

We are seeing QR codes coming into our lives in many ways and one great idea is to link a code graphic to your landing page, or a specific info page about a certain product. The shopper can see the information on their digital screen after scanning the QR code; most people use these regularly, as it is a convenient way to get additional information about a product.

Calls to action

The CTA is a very powerful tool to persuade a shopper to purchase; classic examples include ‘buy now’, ‘discounted’, ‘buy while stocks last’. These small signs should be at eye height and close to the target merchandise to be most effective. Here are a few ways to source business expansion funding.

Avoid the ‘No Photos’ rule

If people like your displays, they will take a few selfies and post them on social media, which is great for business. The more publicity you have, the better and no one is going to go to the trouble of copying your interior based on an image from the Internet.

Put impulse buy products near the checkout

If you have impulse buy products, they should be at the checkout, where the shopper has to wait while their items are ringed up and many will notice these products and simply add a couple to their checkout items.

As a retailer, it is important to check daily regarding the current Covid-19 situation, something that can change quickly.