Resources for Building Your Company’s Website

Building a new website for your company is a great way to get new customers and keep them coming back. Even the smallest companies get started online with responsive websites. However, there are more resources for businesses today than ever before. Your online presence is also important for how easy it is for customers to find your business. If you have a lot of traffic-building tactics including link building resources attached to your site, then you’re more likely to be a success as well.

There are plenty of resources that can help you build a fabulous website for your company. The following are some of the best ways to get started.

1. Try a Website Builder

Want to save time? There are a variety of website builders out there that can help you build a website in as easy as 5 minutes. While they may not be as customized as you like, you can always use the drag and drop builders, as well as your own content, to make the website your own.

There are also website builders for different types of sites. The easiest business website will just contain a one-page with products and information. If you want to build a more comprehensive ecommerce site, then you’ll need to get a website builder with product catalog and checkout capabilities.

2. Look for Website Templates

There are templates for every kind of industry website. If you are looking for a retail site with a product catalog, you’ll find thousands of ideas online. By looking at templates, you can look at navigation menus, product description pages, checkout pages, and other parts of your site that will be important for online purchases. There are also website templates for non-transactional business sites.

3. Hire a Web Designer

Looking for something more custom? Then you may want to hire a website designer to create a custom business site for you. Designing a website can take a bit longer than a template or website builder too. Web designers typically take between 1 and 5 weeks to finalize a design with you, and then you’ll need a web developer to create it. In some cases, you can have a web designer create a site in a certain language to make it easier for the developer. For example, you may want to use WordPress in order to get your site up and running faster after getting the design.

4. Get a Copywriter

When you need exciting content on your website, you probably aren’t going to be the one to write it. You may have hundreds of product descriptions, about information, and SEO pages that you need to create traffic. These are all good reasons to hire a copywriter to help you create this content on your website.

5. Link Building Resources

Finally, once you set up your website and content, you’ll want to start sharing your website as much as possible. With link building tactics, you’ll be able to get influencers and other websites to link back to your site. This helps you secure more traffic and signal ranking factors to search engines like Google. With a link building strategy in place, you can also start up a network with bloggers and social influencers who work within your industry. Google sees these signals as domain authority and will rank your website higher in results as you build more links.