PWA Development: Why Startups Need to Consider the Technology?

Mobile apps are slowly and gradually becoming the need of the hour. They are showcasing ample benefits to both the businesses and their consumers. But, there are various instances where the mobile apps are lacking the features that websites hold. This has made it necessary for everyone to have both a mobile application and a website acting side-by-side and bringing traction to their business.

But, can a startup afford an investment in both? Unfortunately, not. So, what to do? Shall a startup turn blind to the benefits of mobile application development or compromise at the advantages that websites offer?

Well, the answer is no. Thanks to the technological innovations, a new concept has entered the market, that offers the perks of both. And this technological innovation is PWA.

PWA (Progressive Web App) is a type of web application that offers exclusive native features including offline accessibility, push notification, an icon at home screen, etc. In other words, this technology, backed by Google, offers a perfect blend of web and mobile app technology on a single platform.

While there’s a lot more that Google wants you to know about Progressive Web apps, let’s jump directly into why a Startup should be excited about building a Progressive web application.

Reasons Why Startups Should Consider PWA Development

Wider App Reach

A Native Android application is available only to Android users and a native iOS application caters to the needs of the iOS audience only. But, this is not so in the case of PWA.

A Progressive web application, unlike native Android and iOS applications, is accessible to everyone at the web. It is not restricted to any particular app store, implying businesses can turn towards PWA technology to cater to the needs of a wider audience – which act as a boon for startups who are working hard to enter the app market.

Hassle-free App Discovery

Unlike Native applications, PWA apps do not reside in apps stores. Rather, they are available just like a web page and are easily shareable via a link. This cut down the risk of app remaining alien to the target audience and the requirement of higher investment in app marketing procedures – something that gives startups an escape from struggling into the market ruled by well-established firms.

Escape from App Installation Process

Another factor that makes PWA a suitable addition to the startup process is an escape from the app installation process. Unlike native applications, Progressive web applications do not demand users to search for application on the respective app store, install the app on their devices by compromising their memory storage and then leverage their benefits. These web applications can directly be installed using a link and accessible from the app icon placed on the home screen.

Simple Maintenance Process

Since PWAs are not submitted on the App stores, the app developers need not to follow the guidelines recommended by these app stores or wait for the associated timeline. This simplifies and accelerates the maintenance process as they can update their application as per the customer feedback anytime and roll out to their customers’ devices anytime.

Better Customer Loyalty

The biggest pain for the customers these days is that they have to choose between memory management and exquisite app features. They are not able to enjoy exclusive app functionalities without compromising on their device memory storage.

PWA, in this context, has emerged out as the most awaited technology. The applications place an icon on the home screen but do not reside on the device storage. They run on web browsers like web applications and deliver native app experience. In this way, these applications give the best of both the factors, which leave customers with no reason to deny using the application. An outcome of which is higher customer engagement and retention rate which eventually enables startups to drive long-term results.

Effective Marketing

With features like accessibility beyond any particular platform and ease of sharing via a link, the Progressive web applications have also opened new doors for startups to promote their product/services and make a faster and prosperous presence in the mobile market.

Profitable Revenue Model

Another factor that shows PWAs be an indispensable element to invest in for startups is its associated revenue model. Unlike that in the case of Native applications, startups and app developers need not pay some fraction of their profit to the app stores. This improves their overall funds and helps them gain higher results in the marketplace.

Now as you know what PWA means for your startup, it is the right time to look forward to embracing the technology. So, bring your team on board, discuss your business needs, hire the right PWA development company, and make your presence on different platforms.