Protect Your Business with Face Recognition Software

Face recognition scanners and software are growing in popularity as business owners and managers discover the value they add to a company’s operational aspects. As this software continues to become easier and cheaper to implement into your existing computer systems, the added pluses it provides to a company’s operational efficiency are convincing more and more managers and owners to adapt it to their needs. 

A face recognition software supplier can seamlessly integrate it into a large company’s existing server database and operational computer systems. If you have a small enterprise without a database, but still are attracted to the software’s abilities, the software supplier can also supply a cloud-based system that provides data storage. 

Whichever method works best for your company, the whole point of giving you a choice is to provide the benefits of the software without having a major impact or disruption of your existing computer systems. 

How the Facial Recognition Works

There are three main components of a facial recognition system. The face scanner, which is simply a camera connected to the software. The higher the definition of the camera, the better the results of the facial recognition software. 

The software itself performs the face recognition analyses, and the resulting data is stored within a company’s existing database or in the cloud account set up by the software supplier. 

Immediate Company Benefits

Once these three elements of a face recognition system are interconnected, there are three main areas where facial recognition makes life easier for a company’s managers. 

From a human resources perspective, facial recognition can be a problem solver. It can identify employees who are chronically late to work, access unauthorized areas, or steal from the company. It can provide easily verifiable proof of illegal actions that require prosecution. 

It can also be used to target employees for a deserved promotion who go above and beyond the call or are extremely efficient in their work habits and performance of their duties. 

From a marketing perspective, it can be used to target loyal, high-spending, or repeat customers once they enter the store’s premises. Employees can be alerted to the target customer’s presence and offer the customer extra attention or services. 

Somewhat ironically, one of the least used aspects of face recognition, at least within a retail environment, is security. Security is the reason the application was developed in the first place. Still, within a retail store environment, it is the human resources and marketing aspects of face recognition technology that are considered to be the most valuable. 

However, if there are known criminals in your area, or a suspect has caused harm to people or damage to your property, having facial recognition can be invaluable in helping police bring the criminal to justice. 

For these valid reasons, if you’re a manager or owner of a retail establishment, face recognition software can improve the operational efficiency of your business and give an added boost to your profits.