12 Mistakes That Breach Google Adsense Terms & Conditions

You may have partnered with Google Adsense in a bid to earn money from the ads displayed in your blog or website. No doubt, most online businesses are flourishing today because of the Adsense ads since you probably have to do nothing but popularise your website so that more and more people click those ads. Since setting your Adsense account and operating it requires none of your precious time or money, it has become of the most popular way to earn side income.

But Google is very strict about its Adsense terms and conditions and before you register, you must not blindly tick the check box to open the account. You must invest time to read them thoroughly and must adhere to it in order to avoid your Adsense account from getting terminated. You may yourself be aware of some of the important terms and conditions but here is a major collection of do’s and don’ts that will help you in realising the 12 mistakes that breach Google Adsense terms & conditions:

1. Don’t Do Alterations In Adsense Code Unless Allowed

When it comes to Adsense optimisation or website customisation, you have various options to change the colour, theme or background along with borders to adapt it well with your website. But while doing this, you must remember to keep the ad or search codes unaltered unless it is allowed. If you alter the Adsense codes without permission, then they will be able to track such act and you may find that the code has become inoperative due to violation of the terms and conditions.

2. Never Allow Competitive Search Tools Alongside Google Search

There are many such programs that face fierce competition from Google Adsense. You should avoid associating with such links that make their ads look like Adsense ads. You must also not use such search tools of other programs on the same website that have Google Adsense search boxes.

3. Never Click Adsense Ads On Your Website Or Get Them Clicked

This is one of the most vital reasons that can get your website kicked out of Adsense. You must never convince people to click on your ads to increase your CTR. You must also check if your family members are busy clicking ads on your website to see more money flowing into your pockets. In fact, try to stop them from doing so as Adsense is an intelligently developed program that can detect such fraudulent clicks easily.

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4. Limit The Number Of Ad Units

Though you can place ad units more than the set limit of 3 ad units and 3 ad links or 2 Adsense search boxes, but ads won’t appear on the extra ad units. Since the limit has been set, then you must try to adhere to it. If you want to use larger ad units, then you can use them only once and if you use them more than once, then your website will be treated as not abiding by the Adsense rules.

5. One Account Is Sufficient Even If You Have Multiple Websites

If you have more than one website and you want all the websites to display Adsense ads, then you need not open many accounts with Adsense for each of the website. If you are fearing that in case one of your accounts get terminated due to non-compliance of terms of service, then they will close the rest of the accounts too when they find it out. You need to maintain one account for all your websites and must keep track of your Adsense ad performance through real time statistics.

6. Never Disclose Confidential Information

You are supposed to strictly agree and follow the confidentiality agreement with Google Adsense. As per the agreement, you are abstained from providing anyone with confidential information such as the CTR, CPM, income earned from individual ad units or any other confidential information. However, as per the latest update, you can reveal your total income earned.

7. Label Ads As Sponsored Links Or Advertisements

As per Google Adsense’s terms of service, you can label your ads with titles such as sponsored links or advertisements only. Labelling your ads with any other name is strictly not allowed. There are many sites who has been disassociated from Adsense due to improper labelling.

8. Never Enable Adsense Ad To Open In A New Page

You may be using the HTML base target tag to ensure that when someone clicks ads on your website, then it should open on a new page. But Adsense ad must open on the same page in which it is clicked as Google does not want its ads to appear on a new page. You must amend your settings now if you have changed the default settings. In fact, Google has permitted its users in different countries or for premium account holders, to enable launching ads on new pages by default.

9. Don’t Alter The Appearance Of Ads

All the elements of the Adsense ads are relevant and needs to be remain untouched. People are habitual of altering the colours and borders of their ad slots to ensure that it mingles well the website’s signature look. But many times intentionally or unintentionally a part of the ad or the url doesn’t become visible as it gets hidden by the content or images of the web page. This is a very common mistake and it can get your Adsense account deactivated.

10. Abstract From Advertising Excessively

Keep your website organized by not indulging in excessive advertising. Placing excessive ads is subject to discretion but if you look for apt placement of ads, great content and high traffic on your website, then you can easily earn more income without creating a hodgepodge of ads in any of your web page. So excessive advertising is a big no-no.

11. Place Ads On Pages With Content

For ensuring that your Google Adsense account does not get banned, you need to arrange your ad slots on pages that are loaded with content. Advertisers pay for ads that are content based. In fact, it is the content that drives in relevant ads. You may though manage to get some of the ads clicked on error pages, login page, registration or thank you pages, but this may only end your association with Adsense.

12. Don’t Confuse Your Visitors By Disarranging Your Content

Many people are used to making this mistake with a view to increase their CTR. This common error involves placing the same number of images as the number of text ads or placing the web content adjacent to the ad’s images so that the image or text ads appear as an explanation to the web content or images. Ensure that your ads and images are not arranged in similar fashion that can trick your customers.