Landing Page Optimization Tips That Will Help You Get More Conversions

Every modern marketer will relate to the fact that landing pages play a vital role in implementing a well-crafted marketing strategy. A poor landing page can damage your conversion rate and adversely affect your credibility.

Every marketing effort leads users to a web page or a landing page that encourages them to take action. Optimizing landing pages is essential for businesses and companies to meet their marketing objectives.

It takes a lot of work to develop the best landing page that will boost your conversion rate. Below are the top ten tips you can use while designing your next landing page.

1. Use Simple And Minimal Layouts

Cluttered landing pages do not work anymore when it comes to encouraging visitors to take a smarter buying decision. Instead, a landing page with a clean layout with lots of white space performs much better than the others. Adding too many unnecessary elements will overwhelm your users, and it will increase your bounce rate.

Simplify your forms and never ask your users for more information than you need. You can also seek help from online platforms like leadpages. You can compare Leadpages pricing with other landing page software to find the best-suited design for your business.

2. Write And Test Relevant Copy

Your landing page’s content plays the most significant role in encouraging the user to take the specific action. Your copy must be relevant enough that users can feel connected to your product or service. You can try making the buyer’s persona while crafting the text for your landing pages.

Make sure you test multiple copies before finalizing the design and layout. Your user should get a clear idea of what they are getting in exchange for their contact information. Your text should provide real value to your target audience.

3. Use Visual Content Smartly

Visuals provide subconscious signs that help visitors choose to take action regarding your product or service. There are many ways in which visual content can help you boost your landing page conversions. For instance, you can use icons and illustrations to tell a story.

Using the right image on your landing page can significantly improve your conversion rate. A landing page is a brilliant opportunity to make a good impression on your visitors and carefully planned visual content can help you stand out in this cut-throat market.

4. Make Sure The Page Loads Quickly

If your landing page takes a long time to load, it will not allow visitors to engage or act. The loading time of your landing page should not be more than three seconds else the users will leave to look for another source.

There are many ways in which you can improve the loading time of your landing page. A few of them are listed below.

• Resize and optimize images
• Eliminate plugins
• Use browser caching
• Clean up your code

Improving the loading time of your landing page is the easiest way to improve your conversion rate.

5. Make A Mobile-Friendly Landing Page

If your landing page is not mobile-friendly, there are fair chances that you will lose a lot of business opportunities. There is no doubt that mobile traffic in the world has surpassed desktop traffic due to the rise in mobile usage.

A mobile-friendly landing page comes handy when your goal is a phone call, email sign up or anything else. You cannot risk having an underperforming mobile landing page in 2020.

6. Build A SEO Friendly Landing Page

No matter what marketing strategy you use to thrive online, SEO is the unavoidable practice that you must not overlook. A well-defined SEO strategy can boost conversions on your landing page. There are many ways in which you can build SEO friendly landing pages. Some of them are listed below.

• Publish to a custom link
• Determine your keyword
• Use keyword strategically
• Secure backlinks to your page

Implementing the right SEO strategy will help you attract the right traffic that will boost your conversion rate.

7. Increase Urgency And Scarcity

Understanding human behavior can significantly improve your marketing strategy. One way of convincing visitors to take action is to increase urgency and scarcity of your offer. Many studies claim that adding some importance to the landing page increases the conversion rate.

Ensure you do not use any fake or misleading urgency and scarcity, as it can potentially damage your credibility. Use relevant and genuine urgency and scarcity to move your potential customer to make a smarter buying decision.

8. Make Your CTA Clear & Compelling

A call to action button is the most vital element of a landing page. It needs to be very clear on what your visitor will get in exchange for their call to action. A poorly designed CTA can reduce your conversion rate drastically despite having the best layout, design, and copy.

Avoid using generic call to action buttons like ‘contact us’ or ‘get in touch.’ Instead, use your creativity to come up with a unique CTA that encourage users to click and take action.

9. Develop Trust with Social proof

Sometimes using a clean layout with the engaging design is not enough to boost conversion rate. Unless you build a solid trust with your target audience, there will not be any significant conversion rate. You can establish a foundation of trust by using social proofs.

Testimonials are the best social proofs that you can use on your landing page. Online reviews play a vital role in combating a visitor’s uncertainty about a product or service. You can also use trust badges at the bottom of your landing page.

10. Use A/B testing For Best Results

It is critically important that you get into the habit of A/B testing when designing the perfect landing page. It allows you to find the best combination of different elements that will make users convert properly.

You can also use paid tools and platform to design your ideal landing page. Check Instapage Pricing to find the best plan for your business.

Conclusion

These are some of the most prominent ways to optimize your landing page that will boost your conversion rates. A well-planned landing page can do wonders for your marketing efforts. Make sure you pay close attention to the latest market trends and use them while designing your next landing page.