Is an SEO Agency a Better Investment than a Freelancer?

You might have started your online business, but have you ever thought about how far your business will grow without marketing and good content. To get your business where you want to reach, you may need Adelaide web design and SEO services to lay down and implement digital marketing campaigns.

Now, there are multiple ways of doing it. You either contact an agency or hire a freelancer. However, one thing is for sure; one is better than the other. Now, to find out which one is better, keep reading ahead.

Alternatively, you might consider a web design and SEO expert.

Freelancer SEO Services

1. Quality

• Pro

Your marketing materials will look like a million bucks if your freelancer is a writer’s background. 

• Con

Having a freelancer work for you might not help your business since he is not part of the working order, and you seem to have little control over the quality of his work.

2. Structure

• Pro

A freelancer’s perspective will help you develop your campaign. 

• Con

Large companies may have needs a freelancer cannot fully see or fulfill. Your business might also lose priority because of other commitments.

3. Results

• Pros

An independent contractor’s reputation and customers depend on getting results for his clients.

• Cons

Freelancers are generally highly specialized and are rarely “one-man armies.” A web designer hired to help your business is unlikely also to be familiar with analytics.

4. Workload

• Pro

Since most freelancers only work on one client at a time, you may be just as well off hiring an in-house marketing expert.

• Con

When a freelancer has more than one client, their increased workload can impact the quality of their work for you. During the case of illness or incapacity, you will not be able to market your website.

5. Cost

• Pro

When you have particular, temporary marketing purposes, utilizing a freelancer might be an excellent choice. When you hire a freelancer, you can save money. 

• Con

They may not be paid as much just because they do not work for you full-time. As a freelancer, they factor in their expenses, as well as your expertise.

Digital Marketing Agencies

1. Quality

• Pro

Furthermore, Adelaide web design and SEO services have internal quality control systems on top of their extensive team of creative professionals.

• Con

Unless you are a part of the business, it may take a while for the agency to realize your vision.

2. Structure

• Pro

With an organized team or with a separate legal entity, an agency can better handle the needs of larger businesses or practices and understand how they operate. 

• Con

Those companies with in-house marketing teams might look to agencies for backup. It is crucial to consider agencies as more than just a backup, but as a partner who shares the same goals as your team.

3. Results

• Pro

In addition to full-service marketing campaigns, most web design and SEO experts provide clients with regular reports and results.

• Con

Its disadvantages are that it affects the agency more than the client, as it is compensated only for the results it can produce.

4. Workload

• Pro

You can rely on your agency no matter how much marketing you increase because of the whole team behind it. 

• Con

A reputable agency won’t treat you as its only client but will ensure that each of its clients receives the attention they deserve.

5. Cost

• Pros

By hiring an agency to handle your marketing, you will also be able to save money.

• Con

Freelancers are likely cheaper than agencies, usually contracted for a long term rather than per-project basis. However, agencies tend to provide preparation and responsibility for their services.

Conclusion

These are the pros and cons of starting your own digital marketing business and freelancing business, respectively. The decision is ultimately up to you. Which one do you prefer to choose, freelancer or Adelaide web design and SEO services?

Every web design and SEO expert understands your requirements and then executes the content with better results.