How to Test Performance of Direct Marketing?

Fresh entrepreneurs are always trying new techniques and styles to increase the performance marketing of their company. With the latest digital marketing strategy from different agencies, you will be able to reach out to your customers directly. This is a great way of advancing your approach from your competitors since you will be able to customize each content of your product based on your buyers’ needs. Online marketing is a new way to create and earn connections with different people, locally and internationally. This will pave the way for a productive result that is essential in increasing your revenues.

However, the problem relies on how well you will be able to carry out your objective and mission in conceptualizing your approach. This is where we, at The Marketing Agency help Enterprise Businesses, find and convert the right customer for the right price. Check out our website on how to increase your income in no time!

What is Direct Marketing?

Direct marketing is a method of promoting your product directly to your clients. This will mean the use of direct communication such as emails, post, or telephone calls. This is different from advertising, which objective is to reach a wider audience in disseminating information. Direct marketing, on the other hand, is a method of marketing targets that personalize campaigns to the receiver.

How to Test Performance Marketing?

We will share with you a new method to help you test the performance of direct marketing. With Digital Marketing, your customer’s response rate is important in monitoring your success in the business world.

The Response Rate (rate of customers who responded to your discount offer)

For instance, introducing a marketing campaign to your prospective buyers via email list will allow your customer to know your product.

A 15% discount will be given to those who did not respond, which they can use until the following weeks. Also, it will be best to include an expiry date on the discount coupon. This is an example of attracting your customers.

Positive Response Rate (person who are interested in avail your promotion)

For example, you sent 2000 pieces of mailing, and you generated 100 people on your mailing list. Your sales team will contact these 100 possible buyers to sell your product.

This is the best time to ask if they are interested in your promotion or not. If 50 people positively responded to avail your discount coupon, that will mean that 10% of the possible buyers will likely purchase your item.

The above situation is an example of a positive or qualified response rate. They did not buy your product yet but will ask for more details about it. This is where your content needs to be attractive to encourage them to buy your item.

Conversion Rate (rate of customers who bought your product)

Let us say that out of 50 people who actively responded to your mailing list, there are 10 of them who used the 15% discount to buy from your store. This means that there is a 20% conversion rate. Almost one-third of positive customers who responded to your mailing list became your buyers.

The conversion rate will tell whether you need to create or re-evaluate if your strategy is effective or you need to revise your concept. Also, it could mean that your sales team is successful or needs to change its approach to your customers.

Rate per Purchase (the amount it cost you per new customer)

This step will tell you how much each new customer will cost. For example, you have 10 new customers, and your campaign value was $3000. It will mean that for every new customer you were able to convince, it cost you $300.

These numbers will tell you if you have benefitted, or you need to recheck factors that affected the performance marketing of your company.

For example:

• Product
• Marketing strategy
• Sales Team

Evaluate your Return of Investments or (ROI)

Evaluating the performance marketing of your company is important to know whether your method has been attracting customers or not. Collecting information or data of your ROI is a clear indicator of whether you have been successful in marketing your product or not.

Also, if your result falls on the other side of the coin, you need to think of new ideas to reach out to your prospective buyers. This may sound bad, but maybe you need to improve your product or marketing platform to increase your profit.

We at The Marketing Agency can help you use the proper language in introducing your product content spontaneously and with ease. Analyzing your customers’ needs is our top agenda to plan out and measure the necessary steps to attract and engage your prospective buyers.

With our assistance, you will get the best team to execute the necessary procedure that is according to our key performance indicators (KPIs) standards. We will evaluate KPIs at the end of the month. To sum it all, this procedure, if delivered and done correctly, will help increase your return of investment in a short time.

You don’t need to worry about a single thing. We will do the hard work of marketing for you while you sit back and relax.