How to Plan an Infallible Email Marketing Strategy?
This post was last updated on January 30th, 2023
Email marketing is a potent tool to promote your business to target customers. As per 2020 marketing statistics, the CTOR (click to open rate) of emails is around 19.50%. If you look at the history of electronic mail marketing, you can see the CTOR has been consistently increasing in recent years.
The success of any marketing campaign depends on the strategy employed. To make things easy for you, we have discussed how to plan an infallible electronic mail marketing strategy.
Determine Your Goals
Like any marketing strategy, you need to determine what you want to achieve through the email marketing campaign. Some of the common goals of marketing campaigns are
- Increase website traffic
- Get new customers
- Increase brand loyalty
- Increase brand loyalty/brand visibility
It is necessary that you are aware of the goals you want to achieve; it will help you stay focused.
Make an Organic Email-List
Email-list is the soul of electronic mail campaigns. You can buy email lists from the market but don’t commit that mistake. If you ignore this suggestion, your emails are more likely to end up in the inboxes of people who are not interested in your products or services. The website Increditools has more information in this regard, you can check.
The best strategy is to make an organic email list. You can create a subscribe button on your website that will ensure only interested people are part of your mailing list.
Segment List
After creating a mailing list, you need to segment it. Some of the parameters to segment your target customers are
- Demographics – like age, location, job title, gender
- User behavior
- Lifecycle stage of the user
- Buying frequency
Segmenting email lists is crucial as it will allow you to tailor the email content to meet the target audience’s needs.
Write Compelling Subject Lines
When a user sees an email in the inbox, the first thing they see is the Subject line. If the subject line is attractive enough, the user might be compelled to open the email and read it. Since the subject line directly affects CTOR, you need to create a compelling subject line for email campaigns.
Use a Good Design
Email is not only about content; the design also plays a crucial role in driving conversions. Some of the pointers to good email design are:
- Vertical layout
- Keep sentences and paragraphs short
- Make the call-to-action button stand out
- Add sharing buttons for social media
- Don’t use too many images
Perform A/B test
If you want to get the desired results from your email marketing campaigns, you need to check their efficacy. You need to perform an A/B test to see what works and what doesn’t. The test results will help optimize the emails for better conversions. Some of the things you need to test are:
- Subject lines
- Experiment with different colors, font sizes, and different CTA buttons
Once you send emails, spend some time to analyze the metrics like CTOR, bounce rate, and click-through rates. Testing and analyzing the results is the only way to optimize your marketing strategy.
Schedule Emails
You need to set a schedule to send emails. The objective of scheduling emails is to stay connected with customers.
To sum up, an effective email marketing strategy will ensure you achieve your marketing goals. Following the strategies given above will give you a ton of opportunities to expand your audiences.
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