How to Optimise Your New Site for Google

You have just launched your new website and are eager to see its growth. But did you know that there are strategies to enhance your website’s visibility? 

There are ways to drive traffic to your new site which will determine its progress. One very effective way is optimising your site for Google. To do so, you should invest in Search Engine Optimization (SEO).

SEO is a process of earning “organic” traffic through search engines. SEO tactics will draw users naturally to your site. You should understand how to utilise SEO, so that your new business can thrive and grow into the business you desire.

Here we’ll discuss various ways you can optimise your new site. Our SEO services Liverpool firm, can assist or give you free invaluable advice on SEO.

Find a brief yet effective domain name

Choose a simple, unique and memorable domain name that is well-aligned with your brand, to ensure you target your potential customers, by providing an idea of what you sell

As an important ranking factor, your domain name should include a primary keyword. This is what will be the target of search engine crawlers to perceive what your online business is about.

You can use SEO tools to find keywords that’ll be a winner for your content. The keywords should reflect a user’s search objective and offer satisfying search results.

Choose an appropriate website structure and architecture

Put together details of your business which shows its services and you’ll know what content to add and how to organise it. This will guide you as you sketch out the site map of the pages you’ll have for your business.

You should think about the homepage, about us page, services page, contact us page, blog sections etc.

Initial content creation

You should have a homepage, a landing page and other sections of your new site that don’t change often. 

Remember, keywords are an important part of the content you use here that will facilitate SEO. 

Our SEO services Liverpool team can help you create the very first piece of content to add to your site landing page. You can trust us to create high-quality content using effective keywords to help your website rank high on Google.

Outline content publishing calendar for future content

The content on your site needs regular updates and expansion. 

You should create a calendar that’ll guide you on when to post new content. Sites with a new weekly blog post, monthly or annual content update (depending on a business) see the best results. 

This type of optimization helps you to be constantly ahead of the game whenever search engine crawlers look for new content.

Consider on-site and off-site SEO for your new site

This is one of the most effective tactics for prioritizing onsite and off-site SEO.

These actions will improve your site on search engines results pages (SERPs). Ensure you consider the following:

• Keywords
• Title tags
• Strong meta descriptions
• Ideal images that facilitate optimisation

Familiarise yourself with tracking and analytics before launching

Prior to launching a site, learn the basics of analytic tools that help with a site’s SEO success.

After creating your website, you should gain valuable insights as to how you can manipulate it to attract more customers, influence their behaviour and influence conversions. 

It is important to know about your target demographics, geolocation, the estimated time they spend on your site and visitor bounce rate.

You could use the expertise of our SEO services Liverpool team to learn about tracking and analytics, that help optimise your site for Google. We offer a full guide on this very important topic to help find ways of making your website rank higher.

Setup Google Search Console (GSC) to see what the search engine makes of your site

You should utilise this free service to help monitor your site’s performance in search results. 

GSC has powerful tools that details how Google crawls your site. You’ll know what drives traffic to your site and how to use the information to improve SEO.

Stay updated on SEO best practices

SEO is an ongoing process that demands constant attention, so you shouldn’t stop at just launching your website. 

You should have experts on hand, to help you regularly audit your site and help you identify any problems that arise, whilst offering a solution. 

Our savvy SEO experts are highly experienced and can effectively guide you on new workable SEO practices.

Some other strategies to optimise your new site for Google that you should consider include:

• Optimising it for mobile devices
• Increasing the load speed of your pages
• Improve the user experience of your website pages

If optimising a site for Google seems like a daunting process, please contact We Are Web. 

We have SEO specialists who can provide reliable, comprehensive assistance, specifically suited to your business.

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