How to Manage Product Engagement Score?

Your entire SaaS business model is completely dependent on those people, who are constantly using your products and getting some of the best values in return, with passing time. It means the success story of your company solely depends on how customers are literally engaging with your item. So, it is really important to create a method for SaaS Engagement Score, mainly for SaaS business. If you don’t have a proper way to score this SaaS engagement of the accounts, it becomes difficult to know the current standing of your business.

If you have a proper product engagement score system, all your issues will get resolved in no time. Thanks to the scoring engagement, you get the opportunity to create major visibility for every organizational part, which care about the present recurring revenue. 

Steps to create product engagement score:

There are primarily four major ways in which you get to create a product engagement score. So, better learn about those points now.

1. Defining the actual meaning of product engagement:

The primary step is to create a strategic product engagement score. Here, you need to think what this engagement means for your product and why. It is really hard to get a universal engagement definition, applying to all products. With each product being unique, the nuances to define a proper engagement will vary as well. So, it is vital to define what it means to be properly engaged to your product, and that helps in generating recurring revenue for SaaS business.

2. Tracking down product engagement activities to inform the score:

The time has come for the SaaS teams to track down important product events. Make sure to get a “Segment” account first and get the job done quickly. 

3. Weigh down every product engagement event, depending on its effect on the score:

Once you are done tracking down the major engagement events, it is time to weigh each event, depending on the importance or impact to complete product engagement. As not activity is created in an equal manner, this step is rather essential. For example, choosing to create a long post for the social media is way more engaging that simply liking a post. Furthermore, creating project on “task management application” is always more attractive that marking any task as completed one. As each engagement activity carries different value, you have to weigh down them accordingly. 

4. Give some extra context by normalizing raw version of the engagement score:

If you are creating product engagement score, it must be used across the firm. To make the score easily operational by multiple teams, you have to create a clear SaaS Engagement Score method. So, the scores need to be in such a format, which anyone can understand easily and consume. For that, try applying a normalized formula to the raw version of the engagement scores. 

Get SmartKarrot by your side:

If you are looking for the free version of the engagement score for SaaS, SmartKarrot might be the name for you to give a try. Through this smart engagement score, you get the opportunity to measure the engagement quotient of the web and even the mobile based apps. The system is going to qualify the experience of the product by tracking down how well it has engaged the users. The results are completely based on the data procured from your apps, like Android, iOS and Web. So, there’s no room for guesswork anymore and you get the chance to procure only data-driven answers for the ultimate precise engagement analysis.

How this score works:

SmartKarrot makes it a point to analyze how the users and customers engage with the app, across various touch points. It helps in bringing up all the major metrics under one place. It is really easy to get started with this point and some steps are there for your proper guidance.

• First of all, you need to add the Core SDK or the single line in your header file, to the application.
• Now, the time is here to configure the app details within the settings section.
• Later, you need to send some of the event data through proper API calls.

It will just take couple of date for the event data to show up in the available dashboard, depending on the user interactions. So, there’s no need to run on usage analytics blindly or settle for static score anymore!