How to Make Rich People Buy in Your Shop

It is important to understand that more than 20% of customers never make purchase decisions based on price.

The vast majority of business owners, entrepreneurs and marketers use low-budget marketing technologies to make KPI sales and look for any client – even those that barely make ends meet. Not taking into account the fact that such customers make the decision to buy, paying attention exclusively to the price of the product.

However, the company’s main income comes from “super” customers who have enough money to buy premium products and services.

Therefore, it is important to focus on finding exactly “super” customers, clients and patients who are guided in making decisions NOT only the price and value of your goods. Such customers, if they really need something, are ready to pay any price!

So, who are these customers who spend a lot … why should you focus on them?

Good question … I answer, despite the crisis, we live in the midst of the demographic revolution, the so-called “Baby boom”, in addition to this, in 10 years of affordable consumer credit has emerged a huge class of wealthy people whose monthly income has become much higher than average.

They have filled (as far as possible) the gap between rich and ordinary people that emerged in the ‘90s and ‘00s and formed a new “Consumer Class”, which should be your goal!

During the economic recession of 2008-2009, many well-known economists buried our financial system in anticipation of the recession and the widespread fall in demand. Well, if so, why is it that every year after Apple updates its product line, hundreds of people line up at Apple boutiques to buy a new iPhone? Some customers, for example, are lining up with an “outdated” iPhone they bought last year.

It’s the “special buying behavior” of the masses, and if you know who they are, what they want, what they react to, where they can be found and how to get out, then you should definitely use it!

This is very important because:

You can’t use the same marketing message to attract both affluent customers and simple ones at the same time! It is necessary to change the “hook”.

Before you start selling your goods and services to rich people, you have to not only understand them but also comply with them. 

Of course, I can tell you what you have to do to start building wealthy clients in your market, but it is better if I draw your attention to something that 90% of business owners never do when placing ads.

Rich people are more receptive to buying when their emotional factors are involved. Therefore, when developing marketing messages, it is important to take into account five major emotional factors:

1. Fear
2. Feeling guilty
3. Love / Love
4. Pride
5. Greed

Besides these five, it is possible to use an additional set of emotional triggers, namely:

• It’s unsafe/unsecured.
• It’s not fashionable right now. You have to be in trend.
• Fear of getting a fake instead of the original.
• Desperate to do something stupid.

Often, rich people are fickle in their preferences. They are, of course, afraid of losing their money, status, and privileges. That’s why you need to choose a good Magento Hosting. Besides, wealth people are well aware of the problems, inconveniences, and financial difficulties.

However, those who have never been rich have no idea what life is like, but if you were rich and then broke, then you know that it is like an abyss! That is why I wish you wealth, love and prosperity, in this not an easy time.