How to Choose Promotional Products for a Business Conference?

Promotional products are more than just giveaways for your customers on Christmas or New Year. They hold a greater value as they can be an excellent marketing tool. Undoubtedly, there are many ways you can market your business or products these days. But promotional products still hold their charm, and data also suggest their effectiveness. 

Research by Promotional Products Association International (PPAI) shows that 79% of recipients who got promotional products went on to research the brand while 82% favoured the brand. Out of 10, 9 people could recall the company logo, and 8 could identify the company’s tagline/message. 7 out of 10 recipients also remembered the call to action. 

Therefore, choosing the right promotional product becomes even more crucial. Here is a list of questions you must ask when deciding on a promotional product. 

What Is Your Marketing Goal?

Increasing sales is not the only marketing goal for businesses. You may want to create brand awareness or launch a new product, or even improve your relationship with the client/customer. So, your intent or goal of marketing becomes extremely important when you select a product. 

Does The Product Align With Your Branding?

You have to be thoughtful about choosing a product that is related to your industry or company. You can’t give lighters if you are promoting health and wellness products. Similarly, offering a pen drive will make more sense if you are a tech company than giving herbal tea sachets. 

Are The Products Useful? 

You have to give the recipient a reason to keep your promotional product. The longer they keep it with them, the better they’ll be able to recall your brand. And, to do so, you have to ensure your products are useful. For example, you can give books, stuffed toys, bags, clothing, etc. Give some time to research useful promotional products and then make a choice.

Who Your Audience Is? 

Your product should be able to connect with the client and customer. And for this, you need to keep your consumer’s age, gender, and interests in mind. For example, you can give school bags if you’re targeting students or kids or a car accessory if targeting car lovers. If your target consumers are athletes or fitness freaks, you can think of giving yoga mats, insulated bottles, or duffle bags. 

How’s The Quality?

Inferior quality products create a wrong impression for your brand as the customer may associate it with the quality of products and service. So, you need to be very diligent in choosing a quality product. A trusted vendor should be given the order to get what you picked and not any mediocre product with a free-stuff-vibe.

All the questions mentioned will help you make the right decision. Make sure you select products that your consumers will like to keep and not throw away. Buying promotional products will not be cheap. So, considering that it’s an investment, you have to be very careful about what products you’re choosing. Please select a product that is a good fit for your business needs and likable for its recipients.