How to Choose Between a Custom High-end Perfume and a Cologne Bottle

When it comes to a fragrance, the first impression always comes from its design. This is exactly what Dr. Marco Hubert said: “People differ in their susceptibility to impulsive buying. The appeal of product packaging has the potential of triggering impulsive buying behaviors even for consumers with no intention to make a purchase”. Indeed, it is all about the bottle design and packaging. The brand effect attracts people in, the packaging design pushes people to buy, and the scent makes them fall in love.

How to choose bottles for your perfume? How to make your fragrance stand out in the whole perfume market or to compete with brands that have huge budgets? Here are some tips for you to customize your own high-end perfume bottle online to achieve the best quality and design at a reasonable cost.

Find the Best Perfume Bottle Supplier

The first thing you need to consider before customizing your high-end perfume bottle is to find a good perfume bottle supplier. This company should not only know how to control the costs but also be qualified to provide high-quality bottles and professional pre-sale and after-sale services.

The best glass perfume bottle is made of white opal glass which normally uses flint or soda stone as a raw material. This kind of glass is sturdier and more suitable for a long-distance transportation, and the transparency and smoothness are better than other glasses.

Apart from the material, the design team is also an important aspect to consider when choosing a supplier. There are a few questions you may need to ask yourself: Firstly, could this supplier provide showcases? Secondly, does this supplier have its own design team? Does its team have the qualifications of appearance design and technical design? Thirdly, can the supplier offer professional suggestions? Do they have the knowledge of the market and of what the final consumers expect? Do they have a strong concept about future packaging and perfume trends?

Remember don’t look at the price only, focus more on the quality and design! Otherwise, you will fall into the trap of low-end products with a low price and low quality. As this is not the age of price wars anymore, knowing more about your customers and pay more attention to the quality and original design will be a greater strategy for your marketing.

Custom Perfume Bottle Design

As discussed earlier, the appearance of the perfume bottle has a great importance. The value of a perfume is firstly expressed by its bottle design. The bottle structure, the material, and the decorations suggest the quality of the perfume.

Generally, good perfume packaging suppliers are more than salespeople simply selling products from their catalog. They should understand both the aesthetic and technical issues of developing your fragrance packaging. The designers should analyze your brand image, target audience, and type of fragrance, and give you professional advice on the material, capacity, shape, decoration you need.

In addition, professional perfume bottle manufacturers would provide multiple choices of caps and decoration techniques to choose. For caps, including different material like Zamac, ABS, Surlyn, and Acrylic; and different structures like clicking, magnet and others. What’s more, the cap must match perfectly with the collar. Concerning decoration techniques, it normally includes silkscreen printing, color coating, hot stamping, metalizing, frosting, engraving, decal and flocking, and others.

Of course, the bespoke bottle is not the only choice for a perfume. Even though many of the top brands use their unique bottles, you should consider that the process is certainly expensive and requires a long production time.

Many perfume bottle suppliers also provide standard perfume bottles. Take Abely for example, they also offer several simple bottles (cylindrical, square, rectangular and etc.) in different capacities that can be skillfully developed without new molds. In experts’ hands, standard bottles can be decorated as striking as the bespoke ones, but with less investment and shorter launching time.

Future Fragrance Packaging Trends

This year, the unisex fashion and attitudes have reached new levels. The CFDA, the organizer of New York Fashion Week was heard mentioning the “unisex/non-binary” as a new category during the 2018 fashion show.

A study indicates that 75% of women want to try a unisex perfume, which suggests that there is a big opportunity for mass-market players to develop more ungendered fragrance. The market has been inundated with feminine releases, but this trend might soon come to an end.