How Successfully to Combine SEO and Social Media Marketing

The world of inbound marketing is significantly evolving. For a long time, internet searches conducted have been a key source of all traffic for businesses implementing online marketing strategies. Currently, social media platforms have made it possible for businesses to venture into social media marketing.

You might ask which marketing method is more important? The answer is that both can be used to your advantage. 

Social Media vs. SEO (Search Engine Optimization)

Social media management refers to content posting and optimization on various social media platforms such as Twitter, Instagram, and Facebook. In some cases, WhatsApp can be used. An SEO strategy involves the creation of sought-after content or website that show up in searches about your industry.

These searches are a great way of gaining new customers, but gradually social media is gaining ground as an effective Social media marketing platform. A key thing to note is that the two options aren’t competing, they can be used together to promote better results in each option.

Social Media and SEO

While they are vastly different marketing strategies, they match each other in various ways. For a better understanding, think of a challenge both options solve which is information discovery. People run Google searches because they want an answer to their question. People use social media platforms to find answers to questions they didn’t think about.

The differences between social media platforms and search engines blend into each other. How can you properly integrate your content and website across both options?

Social Media SEO Strategy

Social Sharing Buttons on Your Website

It might appear simple, but search engines such as Google have begun the use of social media sharing data to impact search rankings. You must have social media sharing buttons for your website or blog to boost content sharing by visitors on social media platforms. These buttons increase user traffic on social media platforms and help improve content ranking in search engines.

Integrated Keyword Strategy

As earlier stated, the line differentiating social media platforms and search engines blend into each other. You can apply the keyword strategy for your website on your social media platforms when suitable. This doesn’t translate to making a tweet or post using only the keywords. Be cautious of how you compose social media messages. By carefully integrating keywords in social media content as you can increase your audience reach.

Include Follow Links in Social Media Profiles

The links in social media posts such as Facebook status updates and tweets have no-follow links; this means the link doesn’t require any SEO authority when connected to a site. Although this is changing, it is vital to understand that the URL in a social media account’s bio is a follow link. Ensure you take good advantage of these links and remember these tips.

Integrate Follow Links Into Video and Presentation Content

Most influential social media platforms also enable content sharing like SlideShare for presentations and YouTube for videos. Ensure you insert links to related blog posts or other website content when using social media platforms to share content. This will increase user traffic on your website and build new connecting links.

Enhance Social Profiles

You should consider social media profile pages as website extensions. The same way you optimize page titles and keywords for your website pages and review social media profiles for the best SEO strategy for your website.

Create New Relationships

The web is a global social communications channel. Just like sales, relationships are needed to push inbound links and traffic on social media. Fostering better relationships using social media platforms can lead to several link-building and guest blog post opportunities.