How Has Mobile Truck Tours Changed the Way Leading Companies View Customer Interactions?

We have encountered this question again and again – is impressive always effective? The event marketing companies on the field have a penchant for expensive double-decker and canopied booth designs. They come from an era where the bells and whistles were enough to attract the relevant audience. That also meant that the companies, which had the money had the right to draw all the attention. Thankfully, it is mostly in the past now. We are now seeing several indie brands, and small companies make a lasting mark with their live events. Even without the lavish budgets and the dedicated workforce, these brands have managed to create jaw-dropping installations.

Small budget, big possibilities

When you do not have the budget for upgrading your store or hosting a full-fledged gala at a mall or arcade, you should always check out the nearest experiential marketing agency. They can provide the best glass truck tour experience that will increase the visibility of your brand and boost your brand image without creating a dent in your business budget. Tour trucks provide the mobile alternative to pop-up stores and trade show booths that would have cost a fortune for any company. These trucks give your brand the wings to fly into the busiest street corners, trendiest malls, and parks to offer the target audience a slice of the exclusive brand experience.

Travel all you like, explore new markets

One of the leading advantages of working with a glass tour truck is the flexibility of location. You can “pop up” at any of the most impactful places in your city or the next town. You can approach your audience in their comfort zone with a sample of your services and products. The trucks come ready with banners, graphics, X stands, and sitting arrangement depending on the kind of business you are running. For example – if you want to launch a new coffee flavor for your boutique coffee shop, you might want your customers to sit down for a while and enjoy their warm cup of deliciousness. In that case, your requirement will be very different from another brand offering their customers a walk-in experience of their new line of quick-dry athletic wear inside a branded truck.

Ample choices, incredible flexibility

As you can understand, the selection of the truck will depend upon your product and brand image. Many food brands need their customers to trust their exceptional quality and service. Cleanliness and kitchen management can become the assets of a food-oriented brand. Let us go back to the coffee shop example. We know that making coffee is not rocket science, but your customers might want to see how you maintain the espresso maker and how you foam their cappuccinos. In fact, you can turn it into a latte or cappuccino art experience. A glass tour truck will let your customers watch as your talented employees turn their coffee into bespoke art installations.

Magnifies the reach, strengthens the bond

These truck tours give each brand the opportunity to turn their live event marketing into something more. You can implore your customers to participate in the creative process. Host coffee art competitions, coffee tasting sessions, andregistration cum subscription hours with gifts and offers. These are the best ways to get fresh leads from new potential customers. You can mail your existing customers and send them SMS updates to participate in the competitions and exhibitions. That way you will be able to reach out to every potential buyer in the market without spending on separate marketing strategies for each one of them.

Which big companies have used mobile truck tours recently?

You might be wondering if truck tours are relevant for food companies only. Well, many popular brands have sought out truck tours that have nothing to do with the food industry. Here are a few of the leading brands, who have opted for mobile tours in the recent times, and have aced it too –

• JC Penney
• HTC Cell Phones
• LA Kings
• Target
• A&E – The Glades
• UMPQUA Bank

These brands opted for mobile truck tours although they had no shortage of capital and resources for traditional advertising and marketing campaigns.

Why should you leverage mobile truck tour for your upcoming brand promotions?

According to research, brands are now forgoing in-store promotions, TVC advertisements and traditional marketing gimmicks for tour trucks. Here are some of the most convincing reasons –

1. All tour trucks are easy to brand. With glass tour trucks, the uniforms on the employees and the branded paraphernalia serve as branding.
2. They are easy to move and park. You might need permission to park on a public place, but the parking space of a mall, arcade, school, and college campus can work out fine if you can have a word with the authority.
3. The glass truck tours are incredibly popular thanks to high visibility and the elegance of the entire process. They can not only accommodate full-sized billboards, but they can become your mobile full-sized billboards while traveling from one city to another.
4. They are pretty much self-contained. You do not need to load and unload these trucks throughout the tour. Most tour trucks come with pre-installed goodies for specific purposes. You need to ask your event marketing managers for the right vehicle and hand them a list of setup you need inside.
5. You don’t have to worry about installation cost, airing cost and other overheads. You need to work out the ground zero of your campaign. You can choose to campaign in several cities; yet, you will spend much lesser than you would have for the traditional multi-city campaign.

From box trucks to buses, brands have used close to every kind of vehicle available for their promotions. Now, it is time to step up and embrace the elegance in the process. The glass truck tours offer your brand the incredible flexibility of location and budget. Working with an experienced mobile marketing company will give you the advantage of finding the right vehicles for the right prices for your upcoming live event campaigns.