How CAPI Can Help Your Business

Chances are you fit into one of these three categories: you own a business, you manage a business, or you are thinking of setting up a business.

If any of these caps fit, then you have no choice but to be obsessed with data. The reason is simple – no company can thrive in this digital age without prioritizing data and effective market research.

The graveyard of companies whose products fell to the sword as a result of poor market research is unending. From Colgate’s Frozen Entrees to Coca Cola’s spectacular failure with New Coke, the importance of market research has grown in leaps and bounds.

That is why surveys are a key cog in the business-growth machinery. However, manual surveys have become laborious and painfully slow, thereby losing their effectiveness. While several tooling options exist for businesses to digitize their surveys, CAPI remains on top on the pile.

What Is This CAPI That You Speak Of?

Let’s cut to the chase. CAPI simply refers to Computer Aided Personal Interviewing. When using CAPI, a questionnaire is given to the interviewee who gives answers that are noted down by the interviewer using a device such as a smartphone or PC.

The data obtained is then entered and synchronized with a remote server for analysis purposes. Because CAPI can thrive even without the internet, it is a great option for conducting surveys in remote areas. CAPI is an effective type of face-to-face interview.

3 Benefits of CAPI

CAPI software has loads of benefits for businesses. Here are three of them:

1. The Human Touch

Achieving “the human touch” in this age of automation can be a daunting task for even the most tech-savvy businesses.

Automated surveys tend to be mechanical and simply don’t deliver the goods. Telephone calls can also be unnerving for most people, as talking to strangers or picking unfamiliar calls is not anyone’s pastime.

With CAPI, you are almost guaranteed increased participation from interviewees as they experience a real person interacting with them.

2. Better Results

The goal of every survey is to churn out the most accurate results. This is what sets apart a good survey from a bad survey. With CAPI, your business is assured of better data quality. This is so for a number of reasons.

For starters, your questions can be customized, arranged, and ordered. This ensures that the interviewer does not read a wrong question or even miss a question.

Also, by default, CAPI verifies the answers given to ensure they are in sync with the given parameters. With CAPI, transferring data obtained is seamless and error-free ensuring that the risk of errors is greatly mitigated.

3. CAPI Costs Less Per Survey

In a bid to conduct surveys for business decisions, businesses end up spending a lot. Paper and ink are not cheap, neither are telephone calls.

From the personnel to equipment, the kind of capital that needs to be injected to deliver results can end up creating a dent in a company’s finances.

With CAPI, such costs are drastically reduced. Whether it’s a large-scale survey or it’s narrowed, CAPI delivers the best results if you are looking for value for money.

To Sum It Up

In today’s digital era, businesses thrive on data. Not just dry, irrelevant data but data that is precise and relevant for business decisions. Such data is often obtained through surveys.

So, if you are looking to conduct say, proper market research for your organization, you shouldn’t look too far away from the CAPI software. It heightens participation, delivers great results, and saves cost.