Healthcare Recruitment: Trends to Watch Out

A lot has changed in the healthcare industry when we compare today from the late eighties. With advancements in technology in place, it shouldn’t be a surprise that the healthcare industry isn’t falling behind these trends, too.

Along that line, here, you’ll have more insights about these changes. In so doing, it comes with the hope that this new level of awareness, you can now help make better and wiser decisions when it comes to making decisions in line with your healthcare.

Continue reading through below.

The Move From Public To Private Healthcare Services

Today, many more individuals have made that big move from relying on government healthcare services to private ones. Generally, it could be because they’ve got no other choice but to do so. The numbers have a lot to show for this fact, too.

The government spent only 1.15 percent of the GDP on the healthcare industry in 2017-18 compared to 1.47 percent in 1986-87. While the aim is to increase 0.25 but it looks like an unachievable target.

This reduction of Government expenditure has led the citizens to rely more on private health care providers rather than the government ones. The condition of the Government hospitals is going from bad to worse. In 1986-87, 60 percent of people availed public health services, and the rest depended on private services. This figure has almost reversed itself by 2014 when just 41 percent of people rely on public health care facilities.

This may have a lot to speak about how governments today may be failing their citizens quite a bit along this line. For employees that work day in and day out for a good wage, this full amount isn’t even brought home to their family in total. Tax deductions can be quite hefty. Unfortunately, this isn’t translating in terms of the services that citizens get. When they get sick, there’s no other choice but to shell out money from their own resources to have good healthcare.

Fortunately, in the coming years, there’s high hope that this situation should change.

Challenges of Healthcare Recruitment

The dropping expenditure of the government over the public healthcare industry affects the number of fresh talents to enter into the industry or specialize in a particular domain. Unfortunately, so many local talents in the healthcare industry are leaving their respective countries to seek greener pastures where that’s available. It’s always mostly about the salary. The low salary in their local countries may often not equate to the hard work and the burnout that healthcare employees feel. Often, they feel they’re better off in other countries with better paying rates. Soon, India will have to see a whole generation of lesser-specialized talent in the health industry which has already started to display in the recruitment in India. It’s a significant challenge to hunt for the right candidates that are desired by the employers.

This evolution leads to a sort of talent war among private healthcare providers. Every private hospital is hungry for talented people in the industry and this results in a cutthroat competition among the candidates as well as the employers. The shortage of gifted people makes it unable to meet the growing vacuum of talent in the industry.

Another challenge faced by the healthcare industry today has to do with ageism. This is defined as the unconscious stereotyping and discrimination against people, simply because they’re old. For these vulnerable members of society, all the more that they need to receive the best care possible. Unfortunately, with the rising incidence of abuse and maltreatment for this population, this also isn’t the case now. Read more about this here.

Trends for Refined Healthcare Hiring

The alarming crisis in the healthcare industry and the challenges in its recruitment process call for some innovative solutions to attract and retain the skilled workforce of the industry. The recruitment strategies should be creative and convincing enough for the young talent to grow interested in the industry. Below are some of the trends prevalent in the healthcare recruitment process.

●       Social Media Hiring

It is a digital world, and you can find Millenials all over social media. With limited free time, a skilled healthcare workforce hardly finds time to search for a new job, even if they are looking for a switch. Social media is a place where it becomes easy to find such people. Various recruitment-marketing tools allow you to connect your career page to your Facebook job page. Instagram is another trending way to search for the right candidate for a healthcare company.

●       Recruiting Software

Recruiting software includes an applicant tracking system as well as a recruitment-marketing tool. This way, the process not only becomes accessible to most job seekers but less tedious as well.

●       Candidate Experience

The healthcare market has more demand and less supply. This makes it a candidate-specific industry. Hence, generating a unique candidate experience of the recruitment process is a substantial competitive edge for the recruiter. Candidates are more likely to apply again or refer to the recruiting company to their networks if they had a great hiring experience with the employer or the recruitment agency.

●       Hiring Using Referrals

The Healthcare industry works more on mouth publicity than any other method. Hiring using employee referral programs is one of the best ways to recruit highly skilled healthcare professionals. Most healthcare companies in the world retain the right talent through employee referral programs. A good CRM platform can help you broadcast the requirement to your employee network, and the vacancy soon reaches the right candidate in almost no time.

●       Employer Brand

Creating an employer brand is not only significant for the healthcare companies but is true for every industry. A high reputed company attracts well-qualified and highly skilled professionals like a magnet. Social media can again play a key role here. Hospitals are places where lives are created and saved. By highlighting success stories on social media or by asking your current employees to share their positive and inspiring stories on the internet, the employer can successfully create the much-needed employer brand.

Final Word

Recruitment and hiring is no longer an easy job. Yes, the technicalities are made easier, all thanks to the advancements in technology today, but the mental task of sifting through the qualifications is now made more stringent. Moreover, it’s even more challenging to recruit in the healthcare industry. Using innovative methods with expertise in the field is the key to attract the right candidates towards the right job. Employing an HR team in a healthcare company or a hospital can be far more expensive as compared to outsourcing a specialized recruitment team like Collar Search, as and when required. Additionally, the hiring agencies have a massive data bank from where it is easier to get the right talent. An in-house talent acquisition team is neither equipped with new hiring trends nor has the bulk of data required to choose the right person for the employer. Hence, outsourcing your healthcare recruitment process to a recruitment agency or a talent acquisition team is the most practical choice.

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