Farhaj Sarwar And His Initiative To Empower The Girl Refugee Through Fashion & Nutrition

Farhaj Sarwar, the philanthropist, and entrepreneur is known for being one of the most large-hearted businessmen in the country. There are numerous initiatives in his name that are aimed at improving the quality of life of not only the girl child but the common man at large. 

Working For The Betterment Of The Girl Refugee – Talking About The Fashion Aspect

This initiative by NRS International was no different except for its scale and popularity which were rather huge in comparison to its previous endeavors. Farhaj Sarwar and his team of associates and partners have come up with an endeavor to empower the girl refugee through fashion and nutrition.

It was upon the occasion of World Refugee Day when NRS International and Professor Helen Storey launched the ‘#LoveCoats’ project. The award-winning social artist, Helen Storey is also a designer and researcher at the London College of Fashion, UAL. The entire program gets propelled further by Farhaj Sarwar’s ideology. It was to empower the TIGER Girls girls of Za’atari refugee camp in Jordan. The initiative was to transform thermal refugee blankets into high-end fashion.

Sarwar, the face behind the very popular social activist, welfare, and manufacturing brand, NRS International was commended and applauded upon donating 1,000 meters of thermal blanket material to Professor Storey.

It was a part of the UAE Year of Giving and the durable material that was proven to meet UN Refugee Agency (UNCHR) specifications and standards was highly appreciated by all present at the gathering.

You would be delighted to know that in 2016 alone, NRS International was able to sell close to 4 million blankets of the same category to the most popular and leading aid agencies all across the globe. It was the annual Dubai International Humanitarian Aid and Development Conference and Exhibition during which this initiative came to light. The entire concept took form after having a detailed conversation with the Tiger girls. The conceptualization happened in Dubai in the gracious company of HH Sheikh Mohammed Bin Rashid Al Maktoum. 

Mr. Bin Rashid is also the Vice President and Prime Minister of the United Arab Emirates, Ruler of Dubai. He could not contain his excitement and pleasure to lead such a summit on his soil.

 In the words of Farhaj Sarwar, NRS International Managing Director, “When I first met Professor Storey at DIHAD, I was greatly inspired by her previous projects that use the power of fashion to address the world’s most pressing issues, such as the refugee crisis. Professor Storey explained the fear of the refugee girls of being cold in winter. This led to our collaboration, which is in line with what we offer as a company, namely relief items. It was only a natural response to provide the blanket material. We are hugely impressed with the transformation of how one blanket can become so fashionable.”

Enabling Children And People Of All Ages To Access Affordable Health – Talking About The Nutrition Aspect

It was in Lahore, at The Pearl Continental Hotel where the launch of Minha Edible Oils’ new range of cooking oils was celebrated. This was a fantastic and grand event which was followed by musical performances. The Chief Guest was Mr. Farhaj Sarwar, the Director of Minha Edible Oils. There were other eminent personalities as well including distributors and several distinguished guests that were invited to grace this special occasion with their presence. The event was attended in large numbers by industry leaders from all across the country and the UAE as well.

This company is known for its superlatively popular brand Jashan already which was launched in Lahore and Karachi on 30th July and 16th August 2018 respectively.

This proved to be a big milestone for this company as it is one of the most delicious and affordable oil brands that are accessible to the common man of all income groups across the country. Minha Banaspati and Oil is a great addition to the product portfolio of this company.

Speaking at the event was Mr. Farhaj Sarwar, the Director of Minha Edible Oils. 

He said, “In this day and age when consumers are getting more health conscious, Minha Banaspati and Cooking Oil has all the required ingredients available which make it an excellent source of cooking and eating healthy food and leading a healthy life. All of our products are full of Vitamins A, D, and E, and are an excellent source of essential minerals.”

Sarwar Nasarullah, the Chief Operating Officer of Minha Edible Oils was also present there and he had a few words to add as well. He said, “After the successful launch of our brand Jashan Banaspati and Cooking Oil, we are really excited to launch Minha Oils and Banaspati as this assortment of brands will take us to a whole new level of business. The launch of these brands further demonstrates our commitment to producing quality products for consumers.”

The Minha Banaspati and Oil are manufactured completely within the country in a state-of-the-art plant located in the city of Lahore. It meets several stringent global standards of nutrition and has become a brand in itself in the FMCG market across the country.

Farhaj Sarwar has worked tirelessly for the betterment of society. The Minha Edible Oil brand is a part of NRS International that is headquartered in Dubai, UAE, and also Lahore in Pakistan. It is a highly reputable name and has several international accolades to its name. Upon entering the world of FMCG, few words the leaders of this company had to say were as below.

This Is Only The Beginning Of A New Age

In the words of Farhaj Sarwar, “We have only started with these campaigns and the new line of products that we have entered into. The aim is to expand further in the FMCG sector in the coming years so that we can provide affordable and nutritious edible produce to the common man. Also, initiatives such as the #LoveCoats campaign make us feel closer to the causes that we hold dear to our hearts. We will continue to spread the love and never deviate from our goal of doing as much as we can for humanity.”