Facebook Video Ads: 10 Best Practices You Need To Know

Facebook video advertising is the hottest buzzword on social media nowadays. With 8 billion average daily video views, video ads, stories, or live streams account for 11% of the total Facebook posts. Further, with 2.41 billion active users, there is a great possibility that your prospective customers may be hanging out on this massive social media platform.

So, if you haven’t thought of incorporating an engaging video ad strategy into your Facebook marketing plan, it’s high time to consider it now! 

Further, with a large crowd of marketers depending on this platform for advertising their business, the competition has grown exponentially. However, it doesn’t mean that introducing your advertisement on Facebook is rocket science! 

Read out the 10 Facebook ad best practices to get the targeted results –

1. Keep The Video Ads Short And Concise

Facebook users are inundated with a variety of content in their news feed. From funny videos and memes to business ads, you can expect to capture only 60 seconds of the audience’s attention. So, making the video ads succinct is so important. 

However, if you fail to capture the attention of the viewers in the first few seconds, they are likely to rush out. Here is what you can do to keep your video ad concise yet engaging-

2. Make It Personal

When your content appeals to the users’ emotions, it gets easy to make a connection that lasts. For this, you need to know your target audience first. You can target based on demographical information, age, gender, education, etc. Or, you can also target people similar to your buyer’s persona based on Facebook likes, interests, or the pages and groups they follow.

3. Be Specific With Each Video Ad

If you include a lot of information in a single video ad, it makes the content less engaging. So, it’s crucial to focus on a single theme in every video.

4. Include The Most Information First

The users are not going to watch the video to the point where they understand the value your product provides. So, try to showcase the value as soon as possible.

5. Use In-Stream Ads To Get More Impressions

Facebook’s in-stream video ad allows you to place an ad at any point within the existing video. As you get in front of the viewers who are already engaged, it increases the view times and impressions. One thing to remember is, these ads interrupt the existing video, so stay clear and concise with your message.

6. Don’t Forget To Add A Text Tagline

Whether it’s featured in the description or at the end screen of the video, a tagline can make a difference to the number of views. Calls-to-action, such as ‘Purchase Now’ and ‘Visit Our Website’ help guide your audience to the next step of your marketing campaign. It may be subscribing to your newsletter, visiting a landing page, making a purchase, or whatever your goal is.

7. Optimize Your Ad’s Title And Description

If you want more people to watch your video ads, engaging title and description is a must. It tells them what they can expect from your content. Also, the title and description feed information to the Facebook algorithm. Therefore, make use of relevant keywords. 

8. You Can Plan Your Video Ad To Be Played Without Sound

When a user scrolls past a Facebook video, it starts playing immediately. However, the video is mute. It entails that you won’t be able to use sound to grab the viewer’s attention. Digiday says that 85% of the Facebook video views happen with the sound off. You can consider closed captioning, or use textual clues whenever possible to increase the number of views.

9. Monitor Your Ad’s Performance Consistently

Facebook ad practices are not going to benefit you if you don’t monitor your performance. You need to understand how each video ad is performing and how you can improve the ad for better performance. You can have a track of several elements of your ad-

• If your ad is reaching a small number of audiences, you may need to tweak your audience targeting strategy.
• If your ad isn’t generating enough engagement rates, you may need to change the visuals, or better try a different video.
• If the ad isn’t getting enough clicks, you may need to change the call-to-action or enhance the product copy.

10. Nail The Thumbnail Feature

Though Facebook has autoplay on for the videos, many of the users opt to turn this feature off. If you want to convince the audience to hit play, you need a catchy, relevant thumbnail image for your video. 

When you post a video ad, Facebook compiles 10 thumbnails from the video to choose from. If none of them seems good, you have an option to upload a custom thumbnail of your own. If you are using your own thumbnail, make sure to go easy on the language you use.

With these easy practices, you can start creating high-quality Facebook video ads. By combining these tactics, you will be able to build a strategy that’s not only right for your business but also relevant to the audience’s unique needs.