Email Marketing Tools to Help You Grow Your Business

Every small business will need to look after its marketing to help it grow. With the large variety of campaigns and outlets to choose from, it can be quite easy to become overwhelmed. This is especially true when the various pieces of software that can be utilized come into play.

One area that suffers from this is email marketing, as there is quite a large range of automation tools and software to choose from. As a result, many business owners may struggle to find the right email automation software for their needs.

While there can be a variety of factors that can come into play such as campaign goals and much more, there are a few notable tools that could lay claim to being the best email marketing software for small businesses. 

The Best Email Marketing Tools In 2019

1. MailRush.io

Mailrush.io boasts quite a large number of features, with the majority of these focusing on ensuring that each marketing campaign reaches a person’s inbox rather than their spam folder. There are a few notable aspects to this, such as a dedicated IP and a Delivery Intelligence program. Both of them can have a significant impact on a campaign.

Alongside this are a variety of features that focus on ensuring that each email is high-quality, with this including a template editor and email validation. This all ensures that campaigns are grammatically correct aren’t duplicates of previous emails.

As a result, small business owners should be able to ensure that their newsletters have a much higher chance of converting. 

2. MailChimp

MailChimp has been one of the most popular email marketing platforms for a considerable amount of time. There are quite a large number of reasons for this, with one of the most prominent being that it’s one of the easiest to use email marketing tools available.

Alongside this has been quite a large number of features to utilize, such as high-quality analytics and reporting tools, a variety of automation settings, and geolocation segmentation. MailChimp also offers an easy email setup process, which could take much less time than many other options on the market. 

3. GetResponse

GetResponse has been a popular choice among many marketing professionals for quite a significant amount of time. This has been driven by a variety of features, many of which the service provider excels in. One of the most prominent of these is a drag and drop feature that allows business owners to create high-quality email marketing campaigns seamlessly.

GetResponse also comes with a variety of A/B testing, tracking, and auto-response features, each of which should play a pivotal role in developing high-quality campaigns. Alongside these are a variety of integration functions and market segmentation software, which will be attractive options for many marketing professionals. 

4. Constant Contact

Constant Contact is one of the fastest-growing email marketing services in the world, with this being driven by a variety of reasons. Perhaps the most notable of these is that it’s easy to use for beginners, with this applying to each feature that marketing professionals will utilize.

Alongside this, Constant Contact includes a significant amount of tracking and reporting systems, as well as e-commerce and social media integration. Email automation, A/B testing, audience segmentation, and much more are all the features that the majority of small business owners will be able to take advantage of. 

5. Drip

Drip offers a variety of features that small business owners, bloggers, and eCommerce professionals will all be able to capitalize on. Some of the more notable of these focus on ensuring that automation and personalization are as easy as possible.

Alongside this, users will be able to make use of integration features with the majority of website builders, such as WordPress and WooCommerce, among others. Drip also includes smarter email segmentation and more advanced automation tools, both of which will benefit the majority of marketing professionals. 

What To Look For In An Email Marketing Tool

When choosing an email automation software, there are a variety of things that business owners will want to consider. Perhaps the most notable of these is that it allows entrepreneurs to design and create high-quality email campaigns quickly.

Alongside this, the majority of newsletter campaigns should be able to take advantage of a large amount of personalization without too much of a time investment. As a result, the best email marketing tools should allow entrepreneurs to customize their email marketing campaigns without a significant amount of editing being needed.

If you are looking for assistance in composing your email messages, try email ai.

There are also a few notable things that business owners should be able to do with their email marketing software, including:

• Segment audiences into groups;
• Easily manage contacts, and;
• Track the performance of their campaigns.

By focusing on each of these aspects when comparing the best email marketing software available, business owners should be able to ensure that they pick the right choice for them.

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