E-commerce Product Photography: 10 Ways to Make Pretty Product Pics

A Picture is worth more than a thousand words, so they say, your level of sales online depends largely on how well you present your products. A not-so-good looking product picture will send customers away. Interestingly, you don’t need to spend a whole lot or employ a professional photographer before you can promote your e-commerce products to get high sales.

In this article, I will walk you through the steps you need to take in order to make pretty product pictures. However, before we go into that, it’s important to know the types of photo you need in selling your products online.

Types of photos you need for selling your products online

Product photography can be of three types

Studio shots, glory shots, and lifestyle shots. Although all the shots are used to provide information about a product, e-commerce websites particularly need shots that display products in a better way.

Studio shots

There are the most popular and efficient type of shot for online product selling which shows the products from different angles. The focus of this type of shot is on the product only, with the shots taken against a clear and plain background. Although it might be difficult to capture quality studio shot without a standard studio setup. You will learn tips on how to create excellent shots without photography equipment.

Glory shot

There are shots which displays your products in all their glory as the name implies. Print advertisements and magazine spreads are good examples of these. Unlike studio shots, it can be tasking to setup but if done properly, it’s worth it.

Lifestyle shots

These shots are used to show the relative size of products in sue or when worn, mostly used for products like clothing, purses, watches, jewelry and aesthetic products.

Ways to make pretty good pictures for your E-commerce products

Have a great camera

It is not uncommon to find people taking pictures with iPhone and android phones. Pictures taken with phone are quite amazing but it has lessee’s features than a standard camera which takes quality pictures. A camera has a whole a lot of features ranging from the ability to add different lenses, shoot products from distance, a high resolution to changing background focus. More and finer details are shown by a camera which will increase the chances of customers buying your products.

Use a white background

A good background is very important when taking your products pictures as it can improve the appearance of your products. A white background is the best as white doesn’t interfere with other colors thereby drawing attention to your product.

Use a good source of lighting

Lighting is essential in taking amazing pictures with any type of camera. Use natural light from a large glass door or window as a source of lighting or shoot outdoor in the morning or early evening for a great balance of color for ecommerce products.

Shoot several shots from different angles

Take your products from varying angles to give your customers a better view of it and to see the details of what they want to purchase. This can be done in two ways. You can either move the product or change its position around the environment or remove the camera from the tripod and move around. Multiple pictures at different angels give a detailed description of your products.

Show your product in action

Some products have a better view when they are in action. For example, if you want to showcase clothes, it will look pretty good if it’s worn by models of different sizes. When customers see this, they would be eager to achieve the look of the model with similar shape and size as theirs.

Adhere to the specification of the product

You must strictly adhere to the rules and regulations of E-commerce platform like amazon, Google shopping and the likes as an E-commerce advertiser when submitting your photos. Some of the rules on amazon include

• You must submit professional product photos
• Your photos must be in TIFF, JPG, GIF, or PNG files.
• Do not add other objects to your photos
• You must use a white background, etc.

Capture the finer details using macro settings

A macro setting on your camera can help you capture the fine details of your products. This is good for products like jewelry as the macro setting allow you to zoom and show your customers the details of your products. It can help customer to have a high level of confidence in your products and buy.

Create a diagram

Customers won’t buy products they don’t understand how it look or works. A simple diagram is needed for products that have features which a normal photo cannot fully explain. A diagram will show all the details and clearly explain how each part of your product works.

Can you make use of a video?

If a picture is worth more than a thousand words, imagine what a video would worth! Making videos of your products and explaining how they work has been an effective way of growing e-commerce business

Perfect your photos by editing

There are lot of photo editing company available to make your product perfectly and they are specialized on amazon, shopify, eBay or different ecommerce platform. You can take ecommerce product photo editing service from them with standard price. It is annoying to get an entirely different product from what you saw and ordered online. Show the true color of your products by adjusting the color balance to match with the real product. Use editing tools or take help from image editing company to enhance your products but don’t forget to keep it real and simple.

The success of e-commerce business to a large extent depends on your product photographs. It is imperative you do all you should to have product photographs that will appeal to the eyes of people.