Down for Success: 5 Easy Ways to Boost Mobile App Downloads

Android and Apple mobile device users have over 2 million apps to choose from. With app stores becoming more saturated every day, how can you be sure that yours will get the attention it deserves?

If you’re having a hard time getting people to take notice of your app, check out these five sure-fire ways to boost mobile app downloads.

1. It’s All About Presentation

First things first: if you don’t have an app yet, check out BuildFire for help with app development. Then, you need an app icon.

Icons and symbols have become a huge part of our daily lives. Most of us are able to recognize Disney simply from Mickey’s ears. We can identify a Toyota in a parking lot just by looking for the logo.

Apps have become this way as well. Want to open Facebook? Just look for the signature blue color and the lowercase F.

Creating a simple, eye-catching icon will help your app become instantly recognizable to users. In turn, this will generate a download boost.

Choosing the right screenshots to feature on the app page will help, too. Make sure they are relevant and appealing.

2. Sales Boost Mobile App Downloads

If your app is not free, consider making it free for a few days. This way, potential users have nothing to lose by giving the app a shot. 

If making the app free doesn’t appeal to you, even reducing the price by just a fraction can increase downloads.

And if your app has in-app purchases, you could benefit from having a sale on those as well. Try offering an inexpensive option for free, or a bundle for half-off.

3. Invest in Marketing

Marketing your app increases awareness in your intended audience. It’s an extremely important step; businesses that don’t allocate resources towards marketing are more inclined to fail.

Luckily, there are tons of easy ways to market your app. Some cost money: paying influencers or paying for ad space/commercials.

But a great number of marketing tactics can be done for free. For example, send out a promotional email to any preexisting mailing list you may have.

If you don’t have one of those, you can still enter app awards. Check out this site for app contests.

4. SEO and ASO Matter

SEO stands for “search engine optimization.” Using keywords effectively will aid in getting your app to the top of the results when someone searches for it (or something similar).

For a more comprehensive explanation, try this beginner’s guide to SEO.

ASO, or “app store optimization,” is even more important in getting mobile market downloads.

Factors such as reviews, number of downloads, revenue, and app retention affect your app’s ranking when it comes to ASO.

A little research can go a long way; if it’s in your budget, you could even consult a professional who specializes in SEO and/or ASO.

5. Become an Analyst

App analytics allow you to become an analyst in seconds.

With analytics, you can see exactly what is and isn’t working. In-app analytics shows you data like how users navigate through your app. Performance analyses can identify why your app might be crashing.

Visit this page for a list of the top app analytics tools and how they can help.

So Get Started

If you don’t have an app yet, look here to see what’s at the top right now.

Once you’ve got one, start applying these tactics in order to boost mobile app downloads.

We can’t wait to see your app become the best it can be!